The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face numerous decisions regarding content creation, acquisition, distribution, and programming. Our demand data can assist in making informed content decisions. Let's take "Além Do Tempo" as an example and explore how demand data can be used to make better decisions.
Firstly, our data reveals that the show has a demand 3.1 times higher than the average title in Brazil, indicating its popularity. We can also see that "Além Do Tempo" has higher demand than 97.5% of all romance titles in Brazil. This data enables us to assess the content valuation of the title in the region. We can apply this demand data to an individual series or an entire library, allowing us to unbundle the value of content on any streaming service.
The show's global demand of okay indicates its popularity is reasonable across the world. Travelability is poor, which means the producers may not be able to expect much international demand for the show. For linear networks and pay-TV networks interested in acquiring the series for global territory sales, it might be a good idea to explore the demand data of the series in different regions to determine if it is worth investing in licensing the show's rights.
Furthermore, by analyzing the show's performance across six dimensions (Parrot Pulse), we see that its franchisability and momentum are poor, whereas its reach and longevity are also poor. Such information can help the producers leverage the show's strengths to unlock new revenue streams.
Moreover, audience demand for the show has been increasing recently, as demand has spiked in late March 2024 in Brazil. Evaluating how much the demand for the content is worth to another streaming platform becomes easier with our demand data.
Lastly, our demand data enables us to map local whitespaces by helping producers understand the most popular genres in their respective local markets. Utilizing demand data informs scalable concept testing for new productions, because we can use it to draw on elements of existing content that fans like the most.
In conclusion, the demand data's insights can help you confidently make strategic decisions about content valuation, acquisition, distribution, and programming that align with audience interest and trends. Producers and their partners can use our demand data and insights to optimize their investment.
This is Além Do Tempo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Além Do Tempo travels internationally.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Além Do Tempo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Além Do Tempo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Além Do Tempo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Além Do Tempo in Brazil. We provide our partners with comprehensive television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.