The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content decisions that will engage audiences and grow your streaming service. One key way to achieve this is by analyzing audience demand for TV shows. Let’s take a look at "Air Crash Investigation (Mayday)" to see how insights powered by demand data can help you make more informed decisions.
One way to use demand data is to assess the show’s performance in a specific market, such as Brazil. By examining the audience demand trends for the show in Brazil over the last 30 and 90 days, you can see that "Air Crash Investigation (Mayday)" has good demand, with 2.8 times the audience demand of the average show. The show has been increasingly popular over the past month when compared to its 90-day average. Additionally, the show has a high travelability, meaning it has good international demand relative to its home market. You can also see that the show has good franchisability and reach, with a great momentum and longevity. With these insights, you can determine how "Air Crash Investigation (Mayday)" is doing in Brazil and potentially use this information as a baseline valuation of this show.
You can also use demand data to compare the performance of "Air Crash Investigation (Mayday)" to other shows in Brazil. For example, by examining the show’s trend lines, rank, and audience share relative to other TV shows, you can better understand where it has a competitive advantage or disadvantage in this market. This is beneficial when considering the option of acquiring this show or its relevant content rights.
Moreover, by analyzing demand data, you can identify what other TV shows "Air Crash Investigation (Mayday)"’s audience likes. Knowing what shows have a good affinity with a title can help you identify what other genres or titles your service should also offer. This will help you grow and retain your audience and optimize your programming decisions.
Demand data can also inform the distribution of "Air Crash Investigation (Mayday)" in different markets. Using audience demand trends in various countries, it is possible to determine the value of offering this show in different regions. This also helps you evaluate how you're acquiring content performs through the audience's demand data of the title.
Finally, you can also use demand data to evaluate the pre-release marketing campaign of "Air Crash Investigation (Mayday)" and to assess its post-premiere performance. Insights based on demand can optimize your marketing campaigns and reveal how marketing activities translate into audience engagement after the show’s release.
In summary, demand data empowers entertainment executives with insights on a TV show’s performance, audience preferences and competitive positioning in a specific market or in different regions. Evaluating the audience demand for "Air Crash Investigation (Mayday)" in Brazil provides executives with a baseline valuation for the show, identifies the audience's preference for content and reveals which shows "Air Crash Investigation (Mayday)" competes with. With these insights, executives can make more informed decisions about investing in or distributing "Air Crash Investigation (Mayday)" and other TV shows.
Air Crash Investigation (Mayday)'s travelability to Brazil in the last 30 days is 7%, which means that the audience demand for Air Crash Investigation (Mayday) is 7% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Air Crash Investigation (Mayday) in Brazil. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.