The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there is a lot of valuable information that can be extracted from demand data in areas such as content valuation, audience retention and acquisition, programming, distribution, as well as franchise and spin-off development. This is very important because it helps in making more informed decisions regarding content, acquisition, distribution, and programming, ensuring that it aligns with the audience's interests, leads to higher engagement, and drives better conversion rates.
Let's take "Altas Horas" as an example. Parrot Analytics' data for the month of February 2024 in Brazil indicated that the show had good audience demand, experiencing 6.3 times the demand of the average show in the country over the last 30 days. Knowing this information, TV executives could use this data for content valuation, where they can use demand data to assess the worth of the show to their platform or for distribution to other platforms.
Additionally, it is important to note that the demand for "Altas Horas" has been increasing recently, and it ranked at the 98.3rd percentile in the talk-show genre in Brazil in February 2024. These metrics can indicate that the show can retain its current audience, and that it has the potential to attract new viewers, improving audience acquisition. The executives could leverage this data to make programming decisions, they could streamline the scheduling based on the current demand, ensuring that the show is aired at the most optimal time that maximizes its viewership.
Furthermore, understanding the top 10 global markets where "Altas Horas" is most in-demand can indicate where there is an opportunity to expand the show's reach. For example, since Brazil is the most significant market globally for the show, TV executives could use demand data to promote the show in the other markets where it performs well, such as Portugal, thus increasing the visibility of the show.
Lastly, by examining the rolling year basis versus the last 30 days, TV executives could identify trends in the demand and audience behavior towards the show. The increase in the demand for "Altas Horas" in the last 30 days could indicate that the show is part of the cultural Zeitgeist and currently resonates with the local audiences. This information is useful for programming decisions, as the executives could leverage the show's popularity by creating spin-offs and franchise content.
Overall, using demand data allows TV executives to make informed decisions that align with the audience's interests, maximize the engagement and reach to a broader audience, and drive better conversion rates. The data allows them to make more data-driven decisions that can create an impact on their business by matching the content to audience demand, driving higher revenue, and achieving a competitive advantage in the industry.
This is Altas Horas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Altas Horas travels internationally.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Altas Horas), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Altas Horas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Altas Horas, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 8:47 p.m. PST using demand datasets from Parrot Analytics for Altas Horas in Brazil. We provide our partners with valuable TV industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.