The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working in one of the various areas listed above, you can use demand data to help you make more informed decisions about the content you produce, acquire, distribute, or program. Let's take a look at how demand data for "Amazing Stories" in Brazil during January 2024 can inform these different types of decisions.
Firstly, if you work in content acquisition or distribution, you can use demand data to help determine the value of a series like "Amazing Stories" in a specific market like Brazil. Using Parrot Analytics' content valuation system, you can understand the dollar value contribution of this title to any platform in Brazil and compare it to other titles available in the market. For example, "Amazing Stories" has a demand 3.4 times higher than the market average which suggests its value to a platform is higher than most other shows. However, data shows that it has been decreasing in popularity recently, particularly with a 17.8% decrease during January in Brazil, which may impact its value.
If you're a TV executive working in programming and considering whether to acquire or produce content similar to "Amazing Stories," you can use demand data to understand whether this type of anthology series resonates with Brazilian audiences. The demand data shows that in Brazil, "Amazing Stories" is more popular in the drama genre than 96.2% of all drama titles, so it may be worthwhile investing in similar content. Additionally, the data shows what other shows fans of "Amazing Stories" enjoy, like "South Park," "Star Trek: Picard," and "The Morning Show (US)", which can give you insights into what types of content to acquire, produce, or program that would satisfy the appetite of similar audiences.
For those working in talent management or TV production, demand data can give insights into the potential for spin-offs or franchises based on a successful show like "Amazing Stories". Franchisability is measured by the Parrot Pulse to be okay for this show, but additional data could be evaluated. By examining the top 10 global markets for Amazing Stories over the last 30 days, you can also gain information about the show's international appeal and begin to evaluate the potential to create spin-offs based on the show's performance in various markets.
Additionally, demand data can inform decisions made by executives working at a platform or network. For instance, the data shows that the demand for "Amazing Stories" in Brazil was 43% of the demand in its home country of the United States, suggesting that a platforms' decision about whether to acquire this title should consider its demand and how it is expected to transfer globally. Moreover, platforms can observe the peak demand of the show on a rolling basis compared to the last 30 days to determine if the show is growing in popularity, which could impact their decision-making about promoting the show or creating additional marketing campaigns.
These are just a few examples of how demand data, as provided by Parrot Analytics, can help inform decision-making by executives in the entertainment industry. By analyzing a show's demand data across different platforms like TV, streaming, and social media, executives can gain confidence that their content decisions are informed by global audience data and can help them stay ahead of the curve in a very competitive market.
Amazing Stories's travelability to Brazil in the last 30 days is 45%, which means that the audience demand for Amazing Stories is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Amazing Stories travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Amazing Stories), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Amazing Stories is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amazing Stories, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Amazing Stories in Brazil. We provide our partners with smart TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.