The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation is an essential aspect of decision-making for entertainment executives. By analyzing audience demand data, they can make informed choices about content acquisitions, programming, distribution, and content valuation. The case study of the TV series "American Horror Story" in Brazil over the last 30 days offers an excellent example of how analyzing audience demand data can inform decision-making for executives in the entertainment industry.
Content Valuation - Demand data is an essential factor in content valuation. It offers insights into how much a show is worth, its potential to drive subscriptions, cannibalization of audiences, and exclusivity. As per the analysis, "American Horror Story" generated outstanding demand in Brazil, with 17.1 times the audience demand of the average show in Brazil over the last 30 days, making it clear that it is a valuable asset for any streaming platform.
Acquisition Decisions - Demand data can help executives identify high-performing content and make strategic choices about acquisitions. In this case, executives can see that the show's audience demand in Brazil is more than 17 times higher than the average show, indicating that it could make an excellent acquisition for platforms or broadcasters. By monitoring a show's trend in demand, executives can assess its popularity and make informed acquisition decisions.
Programming Decisions - Demand data can inform programming decisions such as release strategy and scheduling. In the current example, the analysis shows that "American Horror Story" has exceptional momentum, with a 30.8% increase in demand in the last 30 days. Executives can use this data to decide on the best release strategy for the show and schedule it for prime-time slots to take advantage of its growing popularity.
Distribution Decisions - Understanding audience demand can help executives identify where a series is likely to perform well, leading to strategic distribution decisions. In the case of "American Horror Story," the show's outstanding demand in countries like the US, UK, Canada, Russia, Italy, France, China, and Spain offers insights into potential distribution opportunities across these territories.
In conclusion, analyzing audience demand data can provide valuable insights to entertainment executives as they navigate the complex world of content valuation, acquisition, programming, and distribution. Executives can leverage audience demand data to make informed decisions and invest in content that enables them to achieve their goals effectively.
American Horror Story's travelability to Brazil in the last 30 days is 59%, which means that the audience demand for American Horror Story is 59% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:42 p.m. PST using global television demand data from Parrot Analytics for American Horror Story in Brazil. We provide our partners with valuable television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.