The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As television executives, understanding audience demand data can help you make more informed content decisions, acquisition decisions, and programming decisions. The example of "Amores Verdaderos" in Brazil from March 2024 shows how demand data can be used in various ways to inform decision-making.
First, content valuation is an essential element for any streaming service. Using demand data, you can calculate the ROI a specific title will bring for any given platform. The Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. In this case, with "Amores Verdaderos" having 4.7 times the audience demand of the average show in Brazil over the last 30 days, this information could help a content financier, SVOD platform, or content distributor determine how to best invest their resources.
Second, demand data can be used to inform acquisition decisions. Understanding what content is most popular in a particular market or globally can provide insight into what type(s) of content exhibit opportunity to acquire or produce. For example, in Brazil, "Amores Verdaderos" has a good level of demand. This information could help an OTT platform or TV production company decide whether to acquire the rights to this series or produce a similar one.
Third, demand data can also guide programming decisions. As a television executive, knowing how your show is performing in an individual market and whether it has sustained demand over time can inform decisions about which titles should you buy to keep your current audience happy and attract new subscribers to your SVOD service. For instance, although audience demand for "Amores Verdaderos" decreased in Brazil by 25.7% in March, it is still higher than 98.4% of all romance titles in the market.
Moreover, demand data can enable competitive benchmarking, pre-release marketing optimization, affinity analysis, and taste cluster quantification. For instance, "Amores Verdaderos" ranks at the 98.4th percentile in the romance genre globally, reaching audiences in Mexico, Brazil, Venezuela, Argentina, Ecuador, Peru, Paraguay, Colombia, and the United States. This information can be used to determine which platforms should target the distribution of this content and what genres to focus on to attract new subscribers to SVOD services.
Finally, demand data can help to optimize release strategy and pricing, uncover under-monetized titles, and even map local whitespaces. For example, "Amores Verdaderos" in Brazil had a spike in demand in mid-March, which could inform decisions about the best release strategy for this series. Additionally, the "Amores Verdaderos" Parrot Pulse indicates that its travelability, longevity, momentum, franchisability, and reach are variables that executives could consider when making further decisions about the future of this series.
In conclusion, by using demand data provided by Parrot Analytics tailored to your market, benefits can be reaped when making content, acquisition, distribution, and programming decisions. Accurately evaluating the value of a title or a content library to a platform over time, or assessing how a TV series drives subscriptions and mitigates churn, can ensure you acquire or produce content that meets demands and achieves success in any market.
Amores Verdaderos's travelability to Brazil in the last 30 days is 44%, which means that the audience demand for Amores Verdaderos is 44% of the demand in its country of origin, Mexico. Click through to another market to discover how well Amores Verdaderos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s Amores Verdaderos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amores Verdaderos, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Amores Verdaderos in Brazil. We provide our partners with deep SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.