The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make an informed content or acquisition decision in Brazil, analyzing the audience demand data for Amorteamo in March 2024 can provide valuable insights. Let's look at how analyzing the specific metrics for this show's demand can inform different strategic decisions:
1. Content Valuation: If you are considering acquiring or producing Amorteamo for your platform, using demand data can provide you with a baseline value for the content. By understanding how much audience demand is being driven by the show, you can have an idea of its worth and estimate its ROI. Additionally, you could use demand data to assess the show's ability to drive subscriptions and reduce churn for your platform.
2. Programming Decisions: If you are in charge of programming for your channel, understanding the audience demand of Amorteamo in comparison to other titles within the same genre can help you ensure your programming is optimized to meet viewer's preferences and attract new subscribers. With the show ranking within the 97.0th percentile in the comedy genre in Brazil, it's a show that audiences seem to resonate with.
3. Distribution Decisions: If you are in charge of distributing content within Brazil or globally, analyzing the popularity of Amorteamo can help guide your decisions. In Brazil, Amorteamo ranks #680, which is an 18 spot increase in March and 3.8 times audience demand of the average show in the country. By examining the show's top 10 global markets, you could build a strategy to exploit demand changes in other regions as well.
4. Acquisition Decision: If you are an entertainment talent agency or content distributor looking to represent Amorteamo, understanding its global performance across six dimensions (Parrot Pulse) is essential. Longevity is an important metric as it measures the show's ability to maintain audience demand consistently over time. In the case of Amorteamo, its longevity is poor. Additionally, its travelability, referring to its international demand, is also poor. You'll need to weigh the show's potential against these metrics while negotiating with OTT and SVOD platforms to work on your clients' best interests.
5. Content Strategy: Knowing which other shows have been consumed alongside Amorteamo can help inform your content strategy. For example, according to audience behavior data, viewers who like Amorteamo also enjoyed watching "Young Sheldon", "DC's Legends Of Tomorrow", "NCIS", and others in Brazil. Understanding these viewing trends can be helpful in planning content slate for your OTT platform or pay TV network.
The above examples illustrate how examining the audience demand data for a particular show such as Amorteamo can provide valuable insights to make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics demand data, entertainment executives can make strategic decisions based on actual audience demand metrics rather than anecdotal evidence or gut reactions.
This is Amorteamo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Amorteamo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Amorteamo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amorteamo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Amorteamo in Brazil. We provide our partners with deep SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.