The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make informed content decisions can help you better understand your audience's preferences and expectations. Demand data allows you to assess a TV series' ability to drive subscriptions and mitigate churn or influence programming and acquisition choices, valuation among others. The analysis of "Anjo Meu" for the month of December 2023 in Brazil highlights the following insights:
1. Content valuation uses demand data to answer questions such as: How much is my show worth? How can you determine how much to spend on content? Using demand data, Parrot Analytics content valuation system reveals the dollar value contribution of any title to any platform in any region.
2. Demand enables valuing IP globally: By analyzing the top 10 global markets where "Anjo Meu" is most in-demand over the last 30 days, the TV series outperforms the demand of the average TV show in each of these markets.
3. Demand informs optimal release strategy and pricing: As demand spiked in late December 2023 for Brazil, executives can leverage this insight to target specific times or pricing strategies to maximize engagement.
4. Demand uncovers under-monetized titles: As longevity is poor for "Anjo Meu," executives may use demand data to find new opportunity markets for content distribution for different types of content.
5. Demand answers questions relating to subscriber retention and acquisition: As audience demand for "Anjo Meu" increased in Brazil by 35.8% in December, executives can use this insight for subscriber retention and acquisition purposes.
Overall, by leveraging demand data to make informed content, acquisition, distribution, or programming decisions, entertainment executives can mitigate risks and prioritize resources on the top-performing shows. As demand data powers Parrot Analytics' content valuation system, it can also inform content valuation to understand how much a particular show or title is worth.
Anjo Meu's travelability to Brazil in the last 30 days is 138%, which means that the audience demand for Anjo Meu is 138% of the demand in its country of origin, Portugal. Click through to another market to discover how well Anjo Meu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVI‘s Anjo Meu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVI and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anjo Meu, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Anjo Meu in Brazil. We provide our partners with meaningful SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.