The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT executive, you are looking for analytical tools that can help you make more informed content valuation, acquisition, distribution and programming decisions. Demand data can provide answers to various questions such as what content is popular in the market or on a global scale, and how much a particular title is worth. Analyzing demand data for "Ask The StoryBots" in Brazil can provide insights into its performance that can be used to make data-driven strategy decisions.
Firstly, it is essential to consider "Ask The StoryBots" performance in terms of audience demand in the Brazilian market. The show has 6.9 times the audience demand of the average show in Brazil. This level of demand is good as only 8.6% of TV shows have such high demand. However, the demand for the show has been decreasing recently, with a 62.3% decrease in March 2024. It is crucial to investigate why this decrease is happening.
It is also vital to consider the show's peak and average demand on a rolling year basis as this can give an indication of its popularity. "Ask The StoryBots" peaked 13.1 times the average over the course of the entire year, with a 7.1% increased peak demand in the last 30 days. The show's average demand on a rolling year basis was 7.2 times the average title. Comparing these metrics with other popular shows in Brazil can provide insight into how to make data-driven content valuation, acquisition, distribution and programming decisions.
Moreover, analyzing demand data can help determine which titles fans of "Ask The StoryBots" also like. Shows such as "The Magic School Bus Rides Again", "Bluey", "Peppa Pig", "Gravity Falls", "The Owl House", "Puppy Dog Pals", "Sesame Street", "Muppet Babies" and "Chip 'n Dale Rescue Rangers" can be included in a similar category, and this insight can be used to make data-driven acquisition decisions or decisions on which titles to recommend to subscribers.
Furthermore, the Parrot Pulse for "Ask The StoryBots" measures the show's global performance across six dimensions, and it can provide valuable information on the show's strengths and weaknesses. "Ask The StoryBots" has outstanding worldwide audience demand across all platforms, and its longevity, which measures how well audience demand is maintained over time, is outstanding. Knowing these metrics can help platforms make data-driven decisions on whether to license or create new content for their service.
In conclusion, analyzing demand data for "Ask The StoryBots" can provide valuable insights that can be used to make data-driven content valuation, acquisition, distribution and programming decisions. These insights allow entertainment executives to consider the show's popularity and potential spin-off opportunities, determine which titles its viewers also like, understand the show's global performance across six dimensions, and identify why its demand has decreased in a particular market.
Ask The StoryBots's travelability to Brazil in the last 30 days is 23%, which means that the audience demand for Ask The StoryBots is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Ask The StoryBots travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ask The StoryBots.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ask The StoryBots from partners like Netflix.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ask The StoryBots? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ask The StoryBots. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ask The StoryBots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ask The StoryBots, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ask The StoryBots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ask The StoryBots, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Ask The StoryBots in Brazil. We provide our partners with deep television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.