The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working at an OTT platform or SVOD platform, you might wonder how demand data can help you make more informed content acquisition decisions. By analyzing the case of "Attack On Titan" in Brazil in February 2024, we can see how such data can provide you with valuable insights that you can include in your evaluation of content acquisition decisions.
The first way demand data can help you is through content valuation. Parrot Analytics' content valuation system is based on demand data that reveals the dollar value contribution of any title, no matter the platform, the region, or the genre. You can use demand data to answer questions like how much a title is worth, the value of a content library to a platform over time, and how a series’ value is affected by the demand for one of its stars.
Looking at "Attack On Titan" in Brazil in February 2024, we see that it had exceptional audience demand, being 19.7 times more in demand than the average TV show in Brazil. This means that the show’s contributory value to any platform that wants to offer it will be higher than that of other less in-demand TV shows. Furthermore, the show's travelability is also quite high, meaning its demand translates similarly in other regions of the world.
Secondly, demand data can assist you in making programming decisions. By understanding your audience's demand, you can assess a show's ability to drive subscriptions and mitigate churn. Also, you can learn about your current audience and find out what genres are resonating most with them. You can also leverage demand data to find new opportunity markets for content distribution and uncover under-monetized titles.
For example, when examining "Attack On Titan" in Brazil, we notice that audience demand for the show has decreased by 46.2% during the month of February. This suggests that while the show is still popular, something has caused fans to disengage over the given period. Using demand data in this way, you can assess how specific programming decisions like a change in writing or casting may affect the audience’s reception.
Thirdly, demand data can help you with content acquisition decisions. Parrot Analytics' demand data can help you find what type(s) of content exhibit opportunity to acquire or produce. You can compare your different licensing options and quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Through the competitive benchmarking that comes with demand data analysis, you can compare your content against other titles available on the market.
For instance, when assessing "Attack On Titan" in Brazil, you can see that it ranks at the 99.8th percentile in the action genre. This means that the show has higher demand than 99.8% of all action titles in Brazil. Additionally, you can see that the show has remained highly demanded globally, with its franchise potential and reach being very strong. By using demand data to assess the comparative value of the titles in your content library, you can make informed acquisition decisions that maximize your platform's value.
In conclusion, as a TV executive at an OTT platform or SVOD platform, demand data is crucial to making more informed content, acquisition, distribution and programming decisions. Demand data provides a way to quantify audience interests in granular detail, allowing you to make decisions based on a myriad of data points. Analyzing the performance of "Attack On Titan" in Brazil in February 2024 not only shows how such data can have specific applications for your business, but also provides a view of the insights and subtleties that can be gained through the analysis of demand data for any TV series.
Attack On Titan (進撃の巨人)'s travelability to Brazil in the last 30 days is 73%, which means that the audience demand for Attack On Titan (進撃の巨人) is 73% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 7:40 a.m. PST using demand datasets from Parrot Analytics for Attack On Titan (進撃の巨人) in Brazil. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.