The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive seeking to maximize the value of your existing content or make better acquisition and programming decisions, Parrot Analytics' demand data can be invaluable. For example, let's examine the performance of the Brazilian TV series "Avenida Brasil" in February 2024.
One way executives can use demand data to make informed content acquisition decisions is to understand the popularity of different titles and their potential global appeal. In the case of "Avenida Brasil," the show has enjoyed 5.9 times the audience demand of the average Brazilian TV show in the last 30 days, indicating strong demand. Parrot Analytics' content valuation system can be used to determine the dollar value contribution of any title, revealing the economic value of the content to platforms in any region. So, understanding a show's demand can directly relate to its content valuation.
In addition to demand data informing content valuation, executives can also leverage this data to make distribution decisions. For example, it may be beneficial to target regions where "Avenida Brasil" has substantial demand. In this case, Brazil has the highest demand for "Avenida Brasil" globally. Executives can also use demand data to understand which platforms are best suited to the content they acquire, as well as to optimize their release strategy and pricing.
Demand data can also inform programming decisions. In the case of "Avenida Brasil," executives can use this data to plan for possible marketing campaigns to keep up with the sustained demand over time. Additionally, understanding the tastes and preferences of the show's audience by analyzing demand data can help executives make production decisions that will be well-received by viewers.
Furthermore, executives may use demand data to gain insight into the show's franchise potential. For "Avenida Brasil," the show's franchisability is poor. By leveraging demand data, executives gain an independent measure of global performance for their productions across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach.
Overall, demand data is a powerful tool for executives to help ensure their content decisions align with global audiences' preferences and demands. By leveraging Parrot Analytics' demand data, executives can make informed decisions about content acquisition, distribution, and programming, ultimately leading to increased profitability and success in the global entertainment market.
This is Avenida Brasil's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Avenida Brasil travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Avenida Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avenida Brasil, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:51 a.m. PST using global tv demand analytics from Parrot Analytics for Avenida Brasil in Brazil. We provide our partners with comprehensive media industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.