The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool to help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming. Let's see how demand data analysis can help entertainment executives in different ways by examining the case of "Bake Off Brasil: Mão Na Massa".
Valuing Content and Making Acquisition Decisions:
- One of the primary use cases of demand data analysis is to value content, which can be crucial for making acquisition decisions. By using Parrot Analytics' content valuation system, entertainment executives can calculate how much value a title can contribute to their platform in any region. In the case of "Bake Off Brasil: Mão Na Massa," we can see that the demand for the show is good, with a value of 2.1 times the average show in Brazil. Executives can use this information to determine how much value they would add to their platform by acquiring the show.
Programming Decisions:
- Demand data analysis can help executives make programming decisions by providing insights into audience preferences and behavior. In the case of "Bake Off Brasil: Mão Na Massa," executives can see that the show has higher demand than 97.6% of all reality titles in Brazil and is increasing in popularity, with a 40.7% increase in demand during January. This can indicate to executives that there is a demand for reality competition shows in Brazil, which can help them to make programming decisions around similar shows.
Distribution Decisions:
- Demand data can help executives make distribution decisions about where to distribute content. For example, by examining the top ten markets for "Bake Off Brasil: Mão Na Massa," executives can see that the show outperforms the demand of the average show in each of these markets, especially in Brazil. This information can help executives to target their distribution efforts in countries where the show has high demand.
Understanding Competition:
- Another use case for demand data is to help executives understand how a show competes against other titles available in the market. By comparing "Bake Off Brasil: Mão Na Massa" to the average show in Brazil, executives can see that the demand for the show is 2.1 times the average show. This information can help executives understand how the show is competing against other titles in the Brazilian market.
Optimizing Marketing Strategies:
- Executives can also use demand data to optimize their marketing strategies. In the case of "Bake Off Brasil: Mão Na Massa," demand spiked in late January 2024, which executives can use to understand the show's audience behavior and adjust their marketing strategy accordingly.
In conclusion, demand data analysis plays a vital role in the decision-making process for entertainment executives. With Parrot Analytics' data, executives can value content, make acquisition decisions, programming decisions, distribution decisions, understand competition and optimize marketing strategies. In the case of "Bake Off Brasil: Mão Na Massa," executives can use demand data to gain insights into the show's performance, which can help them make informed decisions to improve their business.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s Bake Off Brasil: Mão Na Massa is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bake Off Brasil: Mão Na Massa, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Bake Off Brasil: Mão Na Massa in Brazil. We provide our partners with extensive SVOD analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.