The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making decisions about what content to produce, acquire, distribute, or program. Using demand data can help you make more informed decisions by providing you with insights into audience engagement and interest. The analysis of "Band Of Brothers" for the month of March 2024 in Brazil is a great example of how demand data can be used to inform content decisions.
Firstly, demand data can be used for content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By understanding the level of audience demand for "Band Of Brothers" in Brazil, an executive can estimate the show's value for licensing or acquisition.
Additionally, demand data can provide insight into audience preferences and interests. By examining what other shows fans of "Band Of Brothers" also enjoy (such as "The Pacific", "For All Mankind", "The Witcher", "Loki", and "Peaky Blinders"), executives can identify trends and insights about their target audience. This information can be useful in deciding what types of content to produce, acquire, or program.
Demand data can also provide insights into the performance of a show over time. By comparing the demand for "Band Of Brothers" over the last 30 days to its demand over the last 90 days, an executive can monitor changes in audience engagement and interest. The analysis shows that demand for the show has been decreasing recently, but it experienced a 39.3% increase in March in Brazil. By understanding these trends, executives can make more informed decisions about how to market or distribute the show.
Furthermore, demand data can be used to understand a show's international appeal. The Parrot Pulse for "Band Of Brothers" measures the show's performance across six dimensions, including travelability (international appeal). The show has outstanding travelability, which means it has strong demand in countries outside its home market. This information can be used to inform distribution decisions, as executives can identify countries where the show is most likely to perform well.
Lastly, demand data can be used to benchmark a show's performance against other titles in its genre or in the market in general. The analysis shows that "Band Of Brothers" has exceptional demand in Brazil, ranking in the 98.9th percentile in the history genre. This information can be useful in comparing the show's performance to other historical titles in Brazil or in other markets.
In conclusion, demand data provides valuable insights that can inform a wide range of content decisions. From content valuation to audience preferences to performance tracking, demand data can help entertainment executives make more informed decisions about which content to produce, acquire, distribute, or program. Case in point, the analysis of "Band Of Brothers" in Brazil provides a great example of how demand data can inform content decisions.
Band Of Brothers's travelability to Brazil in the last 30 days is 53%, which means that the audience demand for Band Of Brothers is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Band Of Brothers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Band Of Brothers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Band Of Brothers, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Band Of Brothers in Brazil. We provide our partners with comprehensive television series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.