The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for new ways to make more informed content, acquisition, distribution, and programming decisions. Demand data can be an essential tool to help you in this regard, and this analysis of "Banshee" in Brazil can provide an excellent example of how it works.
One of the most obvious uses of demand data is for content valuation. With Parrot Analytics' content valuation system, executives can use demand data to answer questions like how much their series is worth, how much value is being driven by demand for one of its stars, and what the baseline value of a title is. For "Banshee," this could mean estimating its value to a streaming platform in Brazil or elsewhere in the world or assessing its ability to drive subscriptions and mitigate churn.
Demand data can also power concept testing, helping executives to identify which elements of existing content fans like the most and how an upcoming production can be optimized for success. Additionally, executives can use demand data to help with supply and demand decisions, identifying which types of content exhibit opportunities to acquire or produce and what genres are resonating most with their current audience.
Demand data can also inform decisions concerning subscriber acquisition and retention. By identifying which titles should be bought to keep current audience happy and what titles should be bought to grow an audience, executives can optimize their programming decisions.
Demand data can also be used for competitive benchmarking, where executives can compare the performance of their content against other titles available in the market. They can also use this data for pre-release marketing, optimizing their campaigns ahead of a premiere.
Finally, demand data can help executives make optimal release strategies and pricing decisions. By identifying spikes in demand like what happened with "Banshee" late in March, they can release content when demand is at its highest, maximizing potential reach.
As we can see from this analysis of "Banshee" in Brazil, demand data can provide executives with valuable insights into their content and programming decisions. By using demand data to answer critical questions related to content valuation, supply and demand, and subscriber acquisition and retention, executives can make more informed decisions that can lead to increased revenue and success in the global market.
Banshee's travelability to Brazil in the last 30 days is 38%, which means that the audience demand for Banshee is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Banshee travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Banshee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Banshee, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Banshee in Brazil. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.