The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's essential to rely on audience demand data to make informed content, acquisition, distribution, and programming decisions. Using demand data on "Batman Beyond" for the month of March 2024 in Brazil can provide insights into the audience's engagement with the show and how it relates to content valuation.
With 2.6 times the audience demand of the average show in Brazil and demand for this show increasing recently, "Batman Beyond" seems like a good investment. Demand data shows that only 8.6% of all TV shows have this level of demand, highlighting the show's popularity in Brazil. Additionally, the show's peak rank of #891 in Brazil indicates that it is performing well in the market, but dropped in rank by 157 spots during March in Brazil.
Analyzing audience demand helps in understanding the genre preferences of audiences in Brazil, as "Batman Beyond" ranks at the 95.3th percentile in the drama genre, outperforming 95.3% of all drama titles in Brazil.
Furthermore, the Parrot Pulse for "Batman Beyond" provides an independent measure of the show's global performance across six dimensions. The worldwide audience demand across all platforms for "Batman Beyond" is good, and its travelability is good, indicating that the show has scope for international appeal. The demand for "Batman Beyond" in Brazil was 31% of the demand in its country of origin, the United States, indicating that there is still room for growth in the Brazilian market. Similarly, the show's longevity, momentum, franchisability, and reach are all good.
Comparing the performance of "Batman Beyond" on a rolling year basis versus the last 30 days reveals growth in popularity. The show's peak demand in the last 30 days was 3.4 times the average, an increase of 30.1%. This suggests that the show is gaining popularity in Brazil and is a good investment in the short term.
Finally, examining the top 10 global markets where "Batman Beyond" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in each of these markets. The show's top market is the United States, where it achieved outstanding audience demand of 3.2x. Its performance in Germany, Canada, and Romania was also good, indicating that global audiences are engaging with this content.
In conclusion, using demand data provides valuable insights into content valuation and performance that can help guide informed decisions about acquisition, distribution, and programming. The analysis of "Batman Beyond" in Brazil for the month of March 2024 revealed its growing popularity, highlighting its potential as a good investment for entertainment executives.
Batman Beyond's travelability to Brazil in the last 30 days is 48%, which means that the audience demand for Batman Beyond is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Batman Beyond travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman Beyond, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Batman Beyond in Brazil. We provide our partners with essential SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.