The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use the demand data of "Batman: The Animated Series" in Brazil to make informed content and distribution decisions. One way you can use demand data is by understanding content valuation, which uses demand data to answer questions on a show's value and its contribution to a platform's revenue. Analyzing the demand trends for this show, we can see that it has good audience demand in Brazil, with 4.3 times the audience demand of the average show in Brazil over the last 30 days. Content valuation can help you determine how much to spend on a show and reveal its economic value to any platform in any region. With its high demand, "Batman: The Animated Series" can be a good investment as it can drive audience subscriptions and help mitigate churn.
Another way to use demand data is to identify audience tastes and preferences and capitalize on them. By analyzing the Parrot Pulse for "Batman: The Animated Series," we can see that the show's global performance is outstanding across various dimensions, including travelability, longevity, momentum, franchisability, and reach. Additionally, examining the top 10 global markets where the show is most in-demand gives further insights into the show's popularity. Understanding these trends can help you create content that resonates with your audience and attracts new subscribers.
Demand data can also inform programming and acquisition decisions. For instance, examining the shows that fans of "Batman: The Animated Series" also like, such as "Courage The Cowardly Dog" and "Once Upon A Time," can help you identify content genres and types that your audience likes. It can also help you evaluate potential acquisitions and decide which shows to add to your platform. Additionally, understanding demand trends for a show can inform programming decisions on its release strategy and pricing.
Finally, demand data can help with subscriber retention and acquisition by identifying which titles can keep your current audience happy and which ones have the potential to attract new subscribers. For example, knowing that "Batman: The Animated Series" has a high demand in Brazil can help you target that market specifically with promotions or marketing.
In conclusion, demand data provides insights that can help entertainment executives make informed decisions on content valuation, programming, acquisitions, distribution, and audience retention and acquisition. By using demand data to analyze the performance of “Batman: The Animated Series” in Brazil, executives can use these insights to create strategies that drive success for their company.
Batman: The Animated Series's travelability to Brazil in the last 30 days is 28%, which means that the audience demand for Batman: The Animated Series is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:49 a.m. PST using global demand metrics from Parrot Analytics for Batman: The Animated Series in Brazil. We provide our partners with far-reaching television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.