The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or TV network, using demand data to make more informed content or programming decisions is crucial. In March 2024, "Battlestar Galactica" achieved an outstanding audience demand of 6.1 times the title average in Brazil, which means that compared to most TV shows in Brazil, this show is in high demand and has a higher potential for generating revenue.
Content valuation would take into account the show's demand data to help executives make informed decisions on how much to invest in the show. As we have found, "Battlestar Galactica" has higher demand than 98.0% of all drama titles in Brazil. Executives can leverage this data to negotiate higher licensing fees or justify increased production budgets for the show.
Demand data can also provide insights into audience engagement and retention. If an executive is concerned about subscriber retention, they need to analyze which titles could keep the current audience happy. In this case, the title is "Battlestar Galactica," which has been growing in popularity; the demand for the show in Brazil increased by 76.9% in March 2024, compared to the previous month. As we know, the cost of acquiring a new subscriber is much higher than retaining an existing one. Thus, executives can leverage this data to retain their current subscribers by continuing to offer the show.
Demand data is also valuable in distribution decisions, especially in international markets. For instance, the demand for "Battlestar Galactica" in Brazil was 35% of the demand in its country of origin, the United States, indicating that the show has international appeal. In addition, examining the top 10 global markets where the show is most in-demand over the last 30 days shows that "Battlestar Galactica" outperforms the demand of the average TV show in each of these markets. This data provides insight into which international markets would be profitable for distributing the show.
Lastly, demand data can provide insights into the viability of spin-offs or franchises. For "Battlestar Galactica," the franchisability (spin-off potential) is good, which means that there is potential to monetize the IP for the show through spin-offs or franchises. Executives can use this data to determine which aspect of the show has the highest potential for monetization and which IP to develop into a franchise.
In conclusion, demand data offers valuable insights into content valuation, audience engagement and retention, distribution, and franchisability. As an entertainment executive, leveraging demand data is crucial in making informed decisions and staying competitive in today's media landscape.
Battlestar Galactica's travelability to Brazil in the last 30 days is 39%, which means that the audience demand for Battlestar Galactica is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Battlestar Galactica in Brazil. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.