The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, interpreting audience demand data can help to make informed content-related decisions. Taking the case of "Bia", it is evident that this show has been successful in Brazil and overseas. The show's high demand, ranking at the 96.4th percentile in its genre, is an indicator of its value to both existing and potential new subscribers. Additionally, analyzing the demand data allows for monitoring of trends, such as its decreasing demand trend over the last 30 days compared to the last 90 days, as well as the spike in early March 2024. The demand-ranked market data can assist with OTT platform acquisitions, international distribution deals, and highlighting fresh opportunities for future programming of new content.
Demand data can also help executives to understand the show's potential for profitability, which is important for content valuation. Using Parrot Analytics' content valuation system, executives can calculate the exact monetary value contribution of "Bia" to a particular platform and completely understand its ROI. They can also use demand data to analyze the show against competitors, compare its international market performance, assess the weight of the franchisability and longevity of the show. Careful scrutiny of data provides the chance for decision-makers to gain insights into highly relevant questions like, "How popular is my show relative to the market average in my target demographics?" - important information to know when deciding how much to spend on content acquisition or producing new content, for instance, a new TV series or a new season for an existing program.
Additionally, when executives consider content licensing deals with other platforms, analyzing audience demand data of a potential acquisition can be advantageous. Moving forward with confidence will provide a greater chance for successful content placement and an increase the likelihood of attracting new subscribers.
Finally, obtaining detailed data is important for decision-making, especially for talent agencies, TV production companies, and studios. By analyzing audience demand data, these decision-makers can investigate and identify who creators, writers, and actors are responsible for the show's success. Executives can then use this information to attract the ideal talent who can create content that resonates with the target audience and aligns with their strategy.
Therefore, analyzing audience demand data provides TV executives with valuable insights and metrics, be it for content acquisition, production, or strategic positioning of content on platforms; it enables executives to make business decisions based on a show’s historical performance and market trends to confidently generate future value.
In conclusion, the analysis of "Bia," highlights how demand data can inform a range of decisions that entertainment executives make across the entire content cycle. From content acquisition to audience growth and retention, monitoring demand data can provide valuable insights and improve decision-making. Parrot Analytics provides comprehensive and accurate measures of audience demand that enables executives working in different positions to understand the full value of their content and plan accordingly.
Bia's travelability to Brazil in the last 30 days is 79%, which means that the audience demand for Bia is 79% of the demand in its country of origin, Argentina. Click through to another market to discover how well Bia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Bia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bia, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Bia in Brazil. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.