The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can help you make informed content decisions and acquisition decisions. The case of "Black Sails" in Brazil could provide insights on how demand can be utilized to inform your decision-making process.
One way to use demand data is to evaluate the value of your series, including the baseline value, strategic asset value, and the value of exclusivity. Applying this method to "Black Sails," you can determine its worth based on the demand data. With 3.9 times the audience demand of the average show in Brazil over the last 30 days, you can conclude that demand for the series is good. You may also consider its ranking, which dropped by 270 spots in Brazil during January. Its demand is increasing recently, peaking at 6.5 times the average in the last 30 days, indicating increased popularity. As a TV executive, determining the actual value of a content library to a platform over time is critical. By comparing the performance of "Black Sails" on a 1-year rolling basis vs the last 30 days, you can notice that it has increased in popularity by 4.8%, indicating increased value.
Another way to leverage demand data is to map local white spaces. By measuring demand in Brazil, you can determine what the most popular genres in the local market are. For "Black Sails" in Brazil, it ranks at the 98.2nd percentile in the history genre, which means it has higher demand than 98.2% of all history titles in Brazil.
Demand data analysis also enables optimal release strategies and pricing. For "Black Sails," you can track the spike in demand in late January 2024 in Brazil to help you design a release strategy for the show.
Demand allows you to value content, and in the scenario of "Black Sails", you can assess the series' ability to drive subscriptions and mitigate churn. Audience demand for the series decreased by 34.1% in Brazil during January, and you can utilize this data to assess its capacity to attract new subscribers to your platform.
Lastly, by analyzing the top 10 global markets where "Black Sails" is most in-demand, you can determine how well the TV series performs in different regions and use this knowledge to make better programming and content distribution decisions. For example, the United States is "Black Sails"'s number one market globally, and the show achieved outstanding audience demand of 8.9x in that country. In contrast, in China, the show's demand is outstanding, which could indicate the market potential for further revenue growth.
In conclusion, demand data is a crucial tool that TV executives can use to make informed content, acquisition, distribution, and programming decisions. With the example of "Black Sails," it is evident that analyzing data from various perspectives can uncover valuable insights into a TV series' performance and potential, aiding an executive in decision-making, including content valuation.
Black Sails's travelability to Brazil in the last 30 days is 31%, which means that the audience demand for Black Sails is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Black Sails travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Sails, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 3, 2024, 1 p.m. PST using global television demand data from Parrot Analytics for Black Sails in Brazil. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.