The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for data-backed insights to help you make more informed decisions related to content acquisition, distribution, programming, and content valuation. Parrot Analytics' demand data provides this crucial information, and "Bom Dia, Verônica" is a great example of how demand insights can guide your decision-making.
Content Valuation: Parrot Analytics' economic valuation system uses global content demand and supply data to help you determine how much a specific title is worth. With "Bom Dia, Verônica," you can see that it has demand 20.3 times the audience of the average show in Brazil over the past 30 days, indicating that it has significant value. Additionally, by measuring the show's performance across different dimensions, such as travelability and franchisability, the Parrot Pulse gives insights that you can use to optimize global content investments.
Content Acquisition: Knowing which titles are currently in demand can help you make smarter acquisition decisions, giving the best chance of capturing audience demand for a series. "Bom Dia, Verônica" achieved the peak rank of #3 in Brazil, indicating that it's a highly demanded title. Additionally, it's helpful to know which other titles' fans also enjoy it, as Parrot Analytics can provide information on shows that fans of "Bom Dia, Verônica" watch, such as "The Blacklist" and "Game of Thrones."
Programming Decisions and Subscriber Acquisition and Retention Strategies: Utilizing Parrot Analytics' demand data can help you determine which titles to buy if you want to grow your audience, attract new subscribers, and retain your current audience. With "Bom Dia, Verônica," you can see that its audience demand increased by 58.5% in Brazil during February 2024, indicating that it could be a strong option to drive engagement with your platform. Examining the top global markets where the show is most in-demand also helps to understand where to focus your programming, subscriber acquisition, or retention efforts.
Distribution Decisions: Demand data can reveal which platforms to target for content distribution and help you optimize your marketing campaign ahead of premiere. Additionally, knowing how the content performs in different markets can help in designing better geographically targeted release strategies and better-informed promotional campaigns.
In summary, Parrot Analytics' demand data can offer crucial insights into an audience's desire for specific content, directing smarter decisions related to content acquisition, programming, distribution, and valuation, as demonstrated by the high demand for "Bom Dia, Verônica" in February 2024 in Brazil.
This is Bom Dia, Verônica's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bom Dia, Verônica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bom Dia, Verônica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bom Dia, Verônica, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 4:30 p.m. PST using tv demand metrics from Parrot Analytics for Bom Dia, Verônica in Brazil. We provide our partners with deep television series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.