The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's highly competitive entertainment landscape, it is crucial to make data-driven decisions to ensure success. At Parrot Analytics, we provide demand data that can help entertainment executives make informed content, acquisition, distribution, or programming decisions. For example, let's examine the telenovela "Boogie Oogie" which aired on Rede Globo in Brazil. Suppose we analyze the demand data for March 2024 for this show. In that case, we can extract valuable insights that can help executives make more informed decisions.
One way that demand data can help is by assisting with content valuation. By examining demand data for "Boogie Oogie," we can determine the show's worth and its value contribution to any platform in Brazil or globally. The show demonstrated good audience demand in Brazil, with 5.6 times the demand of the average show during the last 30 days. We can compare this data with the show's performance over the last year to see if the show is gaining or losing popularity. We find that although it peaked at 8.9 times the yearly average, demand for the show peaked at 6.4 times the average during the last 30 days. This data suggests a 27.6% increase in demand. However, the show's average demand over the year was 6.0 times the average title, compared to 5.6 times the average title for the last 30 days. This indicates a decrease in popularity.
Demand data can help entertainment executives understand their audience better, especially in terms of taste clusters and content preferences. For example, analysing data in the genre of romance shows that "Boogie Oogie" ranks at the 98.9th percentile in Brazil, higher than 98.9% of all romance titles in the market. Executives can use this data to make informed decisions on the types of content they produce or acquire based on their audience's preferences.
Demand data is also useful in optimizing release strategies, pricing, and distribution decisions. By examining the global demand for "Boogie Oogie," we find that the show has outperformed the demand of the average TV show in the top 10 markets where it is most in-demand. This information tells executives where, in the world, the show is most popular and whether or not it is worth acquiring for distribution in a particular market.
Demand data also helps in assessing a show's potential to drive subscriptions and mitigate churn. By analyzing audience demand data for "Boogie Oogie," executives can estimate the marginal revenue contribution of the show and understand how it drives engagement across other content on the platform. This data can also help executives quantify the ROI of the show and assess its ability to retain current subscribers or attract new ones.
Lastly, demand data helps executives make informed decisions about upcoming productions. By examining current data and analytics, they can identify audience preferences and optimize their marketing campaign ahead of the premiere. It also helps to determine which elements of existing content audiences like the most, enabling the optimization of new content to ensure success.
In conclusion, demand data provides entertainment executives with valuable information to make informed decisions. By analyzing data patterns, they can determine content valuation, understand audience preferences, optimize release strategies, assess a show's potential to drive subscriptions, and generate insights about upcoming productions. At Parrot Analytics, we are here to help executives use demand data to make their content or programming decisions smarter and more informed.
This is Boogie Oogie's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Boogie Oogie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Boogie Oogie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boogie Oogie, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Boogie Oogie in Brazil. We provide our partners with far-reaching content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.