The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data provided by Parrot Analytics to make more informed acquisition, distribution, programming, and content decisions. Let's take the example of "Boruto: Naruto Next Generations" to illustrate how you can gain insights from demand analytics to evaluate content.
One key question is how you can determine the value of a title and estimate its baseline value. Parrot Analytics' content valuation system uses global demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand for "Boruto: Naruto Next Generations" in Brazil over the last 30 days, you can see that this show has 3.1 times the audience demand of the average show, and only 8.6% of all TV shows have the same level of demand. This indicates a good level of demand, and compared to its demand of 2.8 times the average over the last 90 days, you can see that its demand has been increasing recently. This data can provide you with an indication of the baseline value of the show within the Brazilian market.
You can also assess the show's relevance to your target audience, as well as the probable competition from other titles in the same genre. Looking at the rank and genre percentile of "Boruto: Naruto Next Generations" provides an insight into its competitive position. The show moved up 212 ranks to peak at #497 in Brazil in March 2024. Its demand is higher than 96.4% of all comedy titles in Brazil, meaning that it has a strong position in the comedy genre. You can also compare the show's performance to similar titles and gauge the audience's interests. According to the Parrot Audience Attention Index, "The Blacklist", "One Piece (ワンピース)", and "The Flash" are currently the most similar titles to "Boruto: Naruto Next Generations" that share its audience.
Most importantly, you need to determine how a title influences your platform's performance and subscribers engagement. You can use demand data to see how a show drives audience engagement, acquires or retains subscribers, and reduces churn. You can analyze "Boruto: Naruto Next Generations" for insights that can help you attract and retain viewers by looking at the total audience demand over the last 30 days and how much of that came from Brazil. The show's outstanding momentum, longevity, and reach over the last 30 days indicate that it has been successful at driving viewing platform engagement and audience growth. You can also observe that the demand for "Boruto: Naruto Next Generations" in Brazil increased by 27.6% in March 2024 from the previous month, indicating strong short-term growth.
Finally, you can use global demand data for the title to inform your content distribution strategy and make decisions about international expansion. In this case, you can see that "Boruto: Naruto Next Generations" outperforms the demand of the average TV show in each of its top 10 global markets, and Hungary is currently the show's top market with outstanding audience demand. You can use the Parrot Pulse for "Boruto: Naruto Next Generations", which measures global performance across six dimensions (including longevity, momentum, franchisability, and travelability), to evaluate its overall potential for international expansion and determine which territories to target in global expansion plans.
In conclusion, demand analytics can help TV executives make data-driven decisions about content valuation, audience engagement, and international expansion. Using the case of "Boruto: Naruto Next Generations" in Brazil, we have shown how analyzing audience demand can provide valuable insights into a show's competitive position, audience engagement, and overall potential for international expansion. By leveraging the insights obtained from demand data, TV executives can make informed acquisition, distribution, programming, and content decisions to better serve their audiences and improve their platforms' performance.
Boruto: Naruto Next Generations's travelability to Brazil in the last 30 days is 56%, which means that the audience demand for Boruto: Naruto Next Generations is 56% of the demand in its country of origin, Japan. Click through to another market to discover how well Boruto: Naruto Next Generations travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boruto: Naruto Next Generations, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Boruto: Naruto Next Generations in Brazil. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.