The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive at an OTT platform or a TV production company? Are you wondering how to make smarter content decisions, acquisition, or distribution decisions through demand data? Parrot Analytics can help. Let's examine how we can use our demand data analysis of "Café Filosófico" to make informed content decisions.
One of the main advantages of using demand data is that it enables content valuation. Parrot Analytics' content valuation system shows the dollar value contribution of any title we analyze to any platform, in any region, based on the demand data. So, by examining "Café Filosófico" demand data for March 2024 in Brazil, we can estimate how much the show is worth to the platform and how it measures up against other titles.
According to our analysis, "Café Filosófico" achieved 2.6 times the audience demand of the average show in Brazil over the last 30 days, which indicates a good demand for the show. However, the demand for this show has been decreasing recently as its demand of 3.0 times the average over the last 90 days has decreased. This information can help executives make informed acquisition and distribution decisions. As a TV production company, if you want to produce a similar show, you can use this data to pitch your idea to the platform who may be interested in a talk-show with similar themes to "Café Filosófico."
Moreover, comparing the performance of "Café Filosófico" on a rolling year basis to the last 30 days can reveal deeper insights. In our analysis, "Café Filosófico" had a peak demand that was 7.6 times the average over the course of the entire year, however, it peaked at 3.0 times the average over the last 30 days. This is a significant 60.3% increase, but on a rolling year basis, its average demand was 4.1 times the average title, compared to 2.6 times the title average for the last 30 days. This data can help inform a programming decision. The network or platform can decide whether they should schedule a rerun of an old episode of the show to increase demand during times when new episodes are not airing.
Understanding the show's rank and genre percentile relative to other shows in Brazil can also provide key insights. For example, we know that "Café Filosófico" ranks at the 96.8th percentile in the talk-show genre, higher than 96.8% of all talk-show titles in Brazil. This information can help decision-makers decide how to allocate their funds, what content to produce or acquire to support global SVOD expansion or OTT platform distribution, or which audience segment they can target with the show.
Finally, analyzing the show's international demand (travelability) and the audience's sustained interest over time (longevity) can provide additional insights, including the potential for a spin-off or franchise. For example, our analysis shows that "Café Filosófico"'s franchise (spin-off potential) is poor, which means that it might be difficult for the makers to monetize the show's IP for further spin-offs or franchises. Similarly, by tracking the show's momentum, TV executives can understand whether their marketing campaign around a show is effective.
Using demand data such as the insights we have highlighted in our analysis of "Café Filosófico" allows TV executives to make more informed content decisions, such as deciding what type(s) of content to acquire or produce in the talk-show genre, what marketing campaign strategies to implement, or what countries to target for distribution. If you want to acquire or produce content with a potential for significant returns on investment, Parrot Analytics' content valuation system can help you make smarter decisions to maximize your ROI.
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Our TV audience measurement dataset is truly global. Discover how popular TV Cultura‘s Café Filosófico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Cultura and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Café Filosófico, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Café Filosófico in Brazil. We provide our partners with smart subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.