The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using Parrot Analytics' demand data for "Caminhos Do Coração" can provide you with crucial insights towards making informed programming and content acquisition decisions. One of the key uses of demand data is content valuation, which can help determine how much a title is worth to your platform or company.
With demand for "Caminhos Do Coração" at 2.1 times the average show in Brazil over the last 30 days, it may be considered a valuable asset for any platform looking to acquire or license content in the region. Additionally, demand has been increasing recently, indicating a rise in popularity. Evaluating the demand data can help an executive decide if it is worthwhile or not to invest in a particular series.
Another use of demand data is understanding audience preferences, both locally and globally. Since Brazil is the top market for the show, with 0.1x demand, executives may choose to prioritize this market and invest more marketing resources towards promoting it. However, for other global markets, such as Germany, France, and the United States, demand is poor, which might not justify investing resources in those markets at this time.
Demand data can also help media companies to assess the franchisability of content. In the case of "Caminhos Do Coração," this show has poor franchisability meaning that it might not lead to spin-off series or any lucrative opportunities for the network. Executives might prefer to invest in content with high franchisability potential like the "Star Wars" franchise, which has led to various blockbuster movies, TV shows, and merchandise.
The data can also help with programming decisions like knowing which times of the year the show peaks in demand, and even assist in creating optimal release strategies and pricing. In the case of "Caminhos Do Coração," demand spiked in the last part of January 2024. The same approach could be applied to determine which programs may perform best on specific streaming platforms, and help formulate release strategies and price points.
Finally, understanding what "Caminhos Do Coração" fans might be interested in watching next can inform acquisition strategies. By evaluating the audience's tastes, entertainment executives might consider acquiring more family titles similar to this one to maximize engagement with existing audience members and potential new ones.
In summary, demand data is an essential tool that can provide insights into content valuation, audience preferences, choice of distribution platforms, and franchisability potential. As an entertainment executive, leveraging such data can lead to more informed and successful content acquisition, programming, distribution, and marketing decisions.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Caminhos Do Coração is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Caminhos Do Coração, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 11:12 p.m. PST using tv demand metrics from Parrot Analytics for Caminhos Do Coração in Brazil. We provide our partners with far-reaching television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.