The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed content, acquisition, distribution, and programming decisions. However, utilizing demand data can provide executives with valuable insights to inform them of their choices.
For example, the demand data for "Chilling Adventures Of Sabrina" provides insightful information for executives. Over the last 30 days in Brazil, the show's demand is 3.6 times more than the average show, with an audience demand that has increased by 281.8%. It also achieved the peak rank of #192 in Brazil, moving up 803 spots during March. These demand metrics could indicate the popularity and relevance of the show to the Brazilian audience.
Furthermore, looking at the Parrot Pulse analysis of "Chilling Adventures Of Sabrina," executives can analyze its global performance across six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. A show's travelability, longevity, momentum, franchisability, and reach shows its international demand relative to its home market, how well audience demand maintained over time, the pace of its growth, spin-off potential, and the number of people expressing demand for the show, respectively. For "Chilling Adventures Of Sabrina," the show has outstanding global audience demand, longevity, and reach.
With this information, executives can use demand data to evaluate the value of a TV series. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform and in any region. Based on the demand data, executives can estimate the ROI a specific title will bring to a platform, assess a TV series' ability to drive subscriptions, and mitigate churn. By utilizing demand data, entertainment executives can make informed content valuation decisions, such as determining how much to spend on content.
In addition, demand data can also help inform distribution and programming decisions. Looking at the top 10 global markets where "Chilling Adventures Of Sabrina" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets, with the United States being its number one market globally, followed by Germany. Executives can leverage this information for informed distribution decisions, such as targeting markets with high demand. The insights from the fans also give an idea of the type of show and genres that are in-demand in those regions.
Finally, demand data can help marketing teams optimize campaigns to attract subscribers, retain audiences, and build brand loyalty. Using demand data, marketing teams can test and optimize the promotional materials ahead of the premiere by performing a pre-release marketing campaign. It allows them to uncover the best platforms to run advertising campaigns, optimize the release's timing, and enhance the release strategy.
In summary, demand data provides entertainment executives with insights that can aid their content valuation, acquisition, distribution, and programing decisions. With demand data, decision-makers can determine a show's worth, evaluate viewers' preferences in different markets, make informed production and acquisition decisions, and optimize marketing campaigns to gain a competitive edge.
Chilling Adventures Of Sabrina's travelability to Brazil in the last 30 days is 57%, which means that the audience demand for Chilling Adventures Of Sabrina is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Chilling Adventures Of Sabrina travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chilling Adventures Of Sabrina.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chilling Adventures Of Sabrina from partners like Netflix.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Chilling Adventures Of Sabrina? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chilling Adventures Of Sabrina. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chilling Adventures Of Sabrina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chilling Adventures Of Sabrina, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Chilling Adventures Of Sabrina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chilling Adventures Of Sabrina, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Chilling Adventures Of Sabrina in Brazil. We provide our partners with meaningful television series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.