The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions, and using demand data can help you do just that. Analyzing the demand data for "Chucky" in Brazil for the month of March 2024 can provide insights that can be useful for content acquisition, distribution or programming decisions.
Firstly, understanding the content valuation of Chucky can help you determine its worth and its ability to drive subscriptions and mitigate churn. By using Parrot Analytics content valuation system, you can calculate the dollar value contribution of this title to any platform in any region. With "Chucky" achieving 10.2 times the audience demand of the average show in Brazil over the last 30 days, it is clear that the demand for the show is outstanding, and it has higher demand than 99.1% of all comedy titles in Brazil. The show has been performing well in its genre, and it is valuable content.
Secondly, understanding audience demand can help with programming decisions and content acquisition. Knowing that "Chucky" has an audience that is most similar to fans of shows like "Rick And Morty," "American Dad!," "House Of The Dragon," and "The Simpsons," could be helpful in deciding what other content to acquire. Besides, "Chucky" has higher demand in Brazil than its home country, the United States, which could inform a decision on where to prioritize content distribution.
Thirdly, understanding audience demand can help with subscriber retention and acquisition. An OTT platform or pay-TV network considering buying "Chucky" for distribution in Brazil or globally can use the demand data as a key metric to determine if the content would help retain existing subscribers or attract new ones. The audience demand for "Chucky" in Brazil has also been increasing by 20.6% in March 2024. Knowing this, an OTT platform or pay-TV network can use this information to increase marketing efforts around the show and boost subscriber demand.
Lastly, understanding global performance metrics such as travelability, longevity, momentum, franchisability, and reach, can help entertainment executives assess the performance of "Chucky" and similar content in other countries. Its performance globally in terms of audience demand across all platforms and travelability is outstanding. The show also has good longevity, momentum, franchisability, and reach, indicating its spin-off potential is good, and it has a broad appeal to the audience.
In conclusion, analyzing the demand data for "Chucky" in Brazil for the month of March 2024 can provide valuable insights for entertainment executives. These insights can inform content acquisition, programming, and distribution decisions, as well as help determine the content valuation of the show and its potential to add value to a platform's service and retain or attract new subscribers.
Chucky's travelability to Brazil in the last 30 days is 64%, which means that the audience demand for Chucky is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Chucky travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chucky, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Chucky in Brazil. We provide our partners with essential media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.