The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you might be interested in using demand data to make more informed content decisions. Let us take an example of a Brazilian journalistic program, "Cidade Alerta" and see how demand data can help in content decision-making.
Firstly, you can use demand data to determine how valuable a particular TV show is by calculating its demand quotient. The demand quotient, based on demand data, can help you assess how much a particular show can contribute to a platform in terms of attracting subscribers, reducing churn, and driving revenue. For "Cidade Alerta," we see that the show has 23.4 times the audience demand of the average show in Brazil over the last 30 days, indicating that it is performing very well and could be considered a valuable asset.
Furthermore, you can use demand data to identify popular genres and sub-genres, allowing you to tailor your programming decisions accordingly. In the case of "Cidade Alerta," the show is a news genre program with a percentile rank of 99.8 in January 2024, meaning it is more popular than 99.8% of all news titles in Brazil.
Demand data can also help you make informed decisions regarding distribution and acquisition. You can use demand data to select titles that will appeal to the specific target audience of your platform and help with subscriber retention and growth. For instance, in the case of "Cidade Alerta," we see that the show is most in-demand in Brazil and Portugal. You can use this information to target these markets or acquire content that is similar to the show to appeal to the audience in these regions.
Demand data can also help with programming decisions such as determining the best release strategy and pricing for your content. The data can indicate the optimal time of the year to release specific content and how much of your marketing budget should be allocated to specific marketing campaigns. Additionally, by analyzing the data, you can spot local whitespaces in the market and tailor your content accordingly.
Finally, demand data can help you with post-release marketing decisions. By tracking the show's momentum and comparing its performance over the year to its performance in the last 30 days, you can develop informed strategies to keep the show relevant to the audience.
All in all, using demand data to make informed content decisions can assist entertainment executives in their strategic decision-making process. In the case of "Cidade Alerta," we see that the show has great performance and high demand in Brazil and Portugal and that it is a valuable asset that could contribute a lot to any platform.
This is Cidade Alerta's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cidade Alerta travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Cidade Alerta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cidade Alerta, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 28, 2024, 1 p.m. PST using demand analytics from Parrot Analytics for Cidade Alerta in Brazil. We provide our partners with smart television expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.