The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always need to keep an eye on the audience demand for your content. Using demand data from Parrot Analytics, you can make more informed decisions on content valuation, acquisition, distribution, and programming.
In the case of "Citadel," we can see that its audience demand is 2.6 times the average show in Brazil, and only 8.6% of all TV shows have this level of demand. Furthermore, the show's performance in Brazil has been increasing, which is a positive sign. This information is helpful in terms of content valuation, as it provides an economic valuation of the show based on its global content demand.
Additionally, we can see that the show performed exceptionally well in Bulgaria and Russia, which could be an indicator of untapped markets for distribution. By identifying these global markets where demand is high, you can make more informed decisions on distribution and acquisition.
Moreover, the Parrot Pulse provides insight into the six dimensions of a TV show's performance, highlighting the show's outstanding worldwide audience demand across all platforms and its exceptional momentum. This information can be used for programming decisions, as it identifies which shows are doing well and which shows are ripe for spin-offs or franchises.
Finally, tracking "Citadel" over time using demand data shows its peak demand, average demand, and performance against the average show over the course of a year. This information is crucial for making informed programming decisions based on whether a show is increasing or decreasing in popularity.
In conclusion, using demand data from Parrot Analytics provides a wealth of information for entertainment executives to make more informed decisions on content valuation, acquisition, distribution, and programming. Having access to global content demand and the six dimensions of a show's performance can fundamentally transform decision-making and shape the future of the entertainment industry.
Citadel's travelability to Brazil in the last 30 days is 10%, which means that the audience demand for Citadel is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Citadel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:45 p.m. PST using demand data from Parrot Analytics for Citadel in Brazil. We provide our partners with smart content competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.