The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to maximize profit for your OTT platform, network, or SVOD service? Using Parrot Analytics demand data, we present a case study of "Cocomelon" based on February 2024 data in Brazil, and show how it can help you make more informed decisions and drive economic valuations:
Content Valuation: Based on global content demand and supply, our content valuation system powered by demand data can help you determine how much your series is worth. For "Cocomelon" we see that it achieved outstanding audience demand of 13.7 times the average show in Brazil, and only 2.7% of titles had this level of demand. This indicates that the value of the show is high and that it could contribute significantly to platform-specific marginal revenue. Additionally, the show has exceptional travelability, meaning it has international demand relative to its home market, and its longevity and momentum are also outstanding, indicating its sustained value over time.
Optimized Acquisition and Programming: Do you want to know which types of content exhibit opportunity to acquire or produce? Using our demand data, you can estimate the ROI that a specific title will bring to a given platform or network, and assess a TV series' ability to drive subscriptions and mitigate churn. Our data also shows that audience demand for "Cocomelon" decreased by 11.1% in Brazil during February, suggesting that the programming strategy for the show could be adjusted. Additionally, our data indicates that fans of "Cocomelon" also tend to like "Spidey And His Amazing Friends", "Rugrats", and "X-men", which could help inform both acquisition and programming decisions for the platform or network.
Targeted Marketing: Would you like to optimize your marketing campaign ahead of a premiere? Our demand data provides insights into taste clusters, helping you select the best talent and brand to partner with for expanding your audience, and the TV shows which will help you acquire or retain subscribers. While "Cocomelon" is an existing show, our data shows that its demand spiked in mid-February 2024 in Brazil. Using this information, marketing tactics can be adjusted to optimize engagement before, during, and after the spike.
Discovery: Are you interested in how your content is being discovered and recommended? Our demand data reveals that "Cocomelon" has higher demand than 99.6% of all comedy titles in Brazil and that it has exceptional reach, meaning it appeals to a broad audience. Using the data, executives could focus on acquiring or producing comparable content that could also generate significant audience demand.
Franchise potential: Finally, our demand data reveals that the franchisability (spin-off potential) of "Cocomelon" is exceptional. By highlighting "Cocomelon"'s ability to be monetized through spin-offs or franchises, this can inform long-term strategies for increasing the value of the IP in development.
In conclusion, by analyzing the performance of "Cocomelon" in Brazil, we have shown how Parrot Analytics demand data can provide entertainment executives with valuable insights on content valuation, acquisition, programming, marketing, discovery, and franchising. Armed with this knowledge, executives can make informed decisions that drive revenue growth for their platforms, networks, and SVOD services.
Cocomelon's travelability to Brazil in the last 30 days is 57%, which means that the audience demand for Cocomelon is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Cocomelon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Cocomelon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cocomelon, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 7:58 a.m. PST using demand content analytics from Parrot Analytics for Cocomelon in Brazil. We provide our partners with far-reaching television analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.