The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly striving to make informed decisions that will lead to higher ROI on content investment and increased engagement with your audience. This is where Parrot Analytics comes in, as we provide you with valuable insights based on audience demand data.
Firstly, you can use Parrot Analytics' content valuation system to determine the value of "CSI: Vegas" in Brazil or any other market. By analyzing the demand data for "CSI: Vegas" in Brazil in March 2024, we found that it has 10.9 times the demand of the average show, and only 2.7% of all TV shows have this level of demand. Its global performance across six dimensions is outstanding to good, with good travelability and franchisability, and it maintains its audience demand over time. All of these factors contribute to its high value in the Brazilian market.
Secondly, you can leverage demand data to make decisions about the acquisition, distribution, and programming of TV series. For example, you can examine the top 10 global markets where "CSI: Vegas" is most in-demand over the last 30 days to understand how its popularity varies across regions. "CSI: Vegas" outperforms the demand of the average TV show in each of these markets, and the United States is its top market globally. This information can help you to identify regions where "CSI: Vegas" has potential for further growth and target them appropriately.
Thirdly, analyzing audience demand data for "CSI: Vegas" and related TV shows can help you to make more informed decisions about content acquisition and programming. For instance, we found that other shows that fans of "CSI: Vegas" also like include "NCIS", "FBI : Most Wanted", "FBI: International", "FBI", "Law & Order: Special Victims Unit", "The Rookie", "Chicago Fire", "S.W.A.T." and "Chicago P.D." If you're looking to acquire new content or reprogram your schedule, this insight could help you to determine similar titles that could resonate better with your audience.
Fourthly, using demand data can help you to make marketing decisions to engage current or potential audiences. For example, we found that "CSI: Vegas" had a decrease of 11.8% in audience demand during March 2024. We also found that demand for the show spiked towards the end of the month, indicating that there may be an opportunity to capitalize on this increased interest. You could use this information to plan marketing campaigns to drive renewed interest in the show and increase engagement among existing or potential viewers.
Finally, analyzing demand data allows you to stay ahead of trends and optimize your content strategy. By examining the performance of "CSI: Vegas" on a rolling year basis vs. the last 30 days, you can understand the popularity of the show and how it is evolving over time. In this case, we found that the show has increased in popularity compared to its average demand over the year. You can use this information to identify trends in audience preferences and generate insights that can help to inform your content strategy.
In conclusion, leveraging audience demand data using Parrot Analytics can provide invaluable insights for TV executives on content valuation, acquisition, distribution, and programming decisions. By analyzing demand data for "CSI: Vegas," we have seen how it can provide critical insights that can help to optimize content strategies and drive ROI.
CSI: Vegas's travelability to Brazil in the last 30 days is 67%, which means that the audience demand for CSI: Vegas is 67% of the demand in its country of origin, United States. Click through to another market to discover how well CSI: Vegas travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Alibi‘s CSI: Vegas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Alibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for CSI: Vegas, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for CSI: Vegas in Brazil. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.