The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may use the demand data for "Dark Desire" in Brazil to make informed decisions. Firstly, you can use it for content valuation to determine the value of this show. Based on its demand, it is worth more than the average show in Brazil and has higher demand than 94.1% of all drama titles in Brazil, making it a valuable asset to your platform. You can also use it for acquisition decisions, as the show has outperformed the demand of the average TV show in all of its top 10 global markets, such as India and China.
Additionally, you can use demand data for programming decisions. The show's audience demand has been increasing recently, indicating that viewers are highly engaged and interested in the content. You can use this information to program more episodes or seasons, or consider programming similar content that fans of "Dark Desire" are interested in, such as "Peaky Blinders" or "Game of Thrones".
Furthermore, you can leverage the demand data for distribution decisions. Since the show's global performance across six dimensions, including longevity, momentum, franchisability and reach, is good or better, it may be worth distributing the show to more international markets. You can also use this data to decide which platforms to target for distribution of this content based on where it has the highest demand.
Lastly, demand data can help with subscriber retention and acquisition. Since "Dark Desire" has higher demand than the average show in Brazil, you can use it to keep your current audience happy by having the show available on your platform. Its popularity can also be leveraged to attract new subscribers, especially if the show is promoted in areas where it has high demand, such as India and China.
Overall, demand data for "Dark Desire" provides a comprehensive view of the show's performance in various markets and can be used to make informed content, acquisition, distribution and programming decisions. By leveraging demand data, you can ensure that you are meeting your audience's needs and capturing the maximum value from your content.
Dark Desire's travelability to Brazil in the last 30 days is 82%, which means that the audience demand for Dark Desire is 82% of the demand in its country of origin, Mexico. Click through to another market to discover how well Dark Desire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Dark Desire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Desire, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:53 a.m. PST using global tv demand content analytics from Parrot Analytics for Dark Desire in Brazil. We provide our partners with comprehensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.