The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data can help you make more informed content decisions, acquisition decisions, and programming decisions. This is where Parrot Analytics comes in handy. As a global entertainment expert, we provide an economic valuation system powered by global content demand and supply, enabling you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. With this data, you can also assess a TV series' ability to drive subscriptions and mitigate churn. Let's use "DC Super Hero Girls" as an example.
Using Parrot Analytics' demand data, we can answer several questions that will be crucial for any entertainment executive when making decisions about "DC Super Hero Girls." For example, we can see that this show is doing well in Brazil, with 2.8 times the audience demand of the average show in the country over the last 30 days, and only 8.6% of all TV shows have this level of demand. Also, demand for this show has been increasing recently. With this information, you can make informed decisions about renewing the show for additional seasons, acquiring distribution rights, or even expanding the content franchise.
Furthermore, you can assess how well the show is doing in the comedy genre and compare it to other comedy titles in Brazil, where it ranks at the 96.1st percentile in March. This means "DC Super Hero Girls" has higher demand than 96.1% of all comedy titles in Brazil, indicating that the show has potential for long-term success as a comedy title.
Another useful aspect of demand data is that we can identify the other shows that fans of "DC Super Hero Girls" like, which can provide insights into audience tastes and preferences. Knowing this information will help content creators and executives make decisions about which other shows to produce or acquire that will resonate with fans of "DC Super Hero Girls."
We can also examine the top 10 global markets where "DC Super Hero Girls" is most in-demand over the last 30 days, and this can help inform decisions about content distribution, talent agency representation, and programming decisions. For example, "DC Super Hero Girls" outperforms the demand of the average TV show in each of these top 10 markets, and the United States is the show's number one market globally.
Finally, by examining the show's performance on a rolling year basis vs the last 30 days, we can identify trends and insights that can inform distribution and sales strategies. By understanding why the show's demand has increased over recent months in Brazil, including the spike in late March, you may be able to replicate that success in other markets and drive further growth and popularity.
In conclusion, demand data is a powerful tool for entertainment executives looking to make better content decisions, acquisition decisions, and programming decisions. Parrot Analytics' content valuation system is based on demand data and can help you make informed decisions about content creation, acquisition, and monetization. Using "DC Super Hero Girls" as an example, we have shown how demand data can provide insights to inform decision-making in several areas, including content valuation, audience tastes, distribution strategies, and programming decisions.
DC Super Hero Girls's travelability to Brazil in the last 30 days is 23%, which means that the audience demand for DC Super Hero Girls is 23% of the demand in its country of origin, United States. Click through to another market to discover how well DC Super Hero Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s DC Super Hero Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DC Super Hero Girls, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for DC Super Hero Girls in Brazil. We provide our partners with extensive TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.