The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. The Parrot Analytics' global content demand data tools enable you to get more visibility on your audience's preferences and expectations, their local and global demand, and how that demand changes over time. Therefore, let's analyze the implications of the demand data for "Desperate Housewives" in March 2024 in Brazil and how you can use it for your decision-making process.
Content Valuation:
Desperate Housewives has been on air for quite some time, but the show's demand is still increasing in the last 30 days in Brazil, making it worth keeping. It has a high demand compared to similar titles, indicating that it is a high-value content. Platforms and streaming services, and TV networks can use content valuation to decide how to position the series for acquisition or how much to pay for the licensing. By using Parrot Analytics content valuation tools, you can assess the current and future economic value of your library by monitoring demand trends.
Programming Decision:
The demand spikes in mid-March 2024 for the show and its travelability is good, indicating it can help the platform to expand or consolidate its international audience. That way, it can guide platform executives to make decisions about which international markets to enter or whether to launch shows exclusively in specific regions.
Acquisition Decision:
By examining the top 10 global markets, "Desperate Housewives" is currently in-demand, Russia is the most outstanding market, and the show is in-demand over the past 30 days, indicating that it could be an excellent acquisition target. As a TV-series financing company, talent agency, production studio, or content distributor, you can use demand data to identify valuable content based on the level of audience demand, identify the highest-value marketing and distribution channels for acquired content, and prioritize potential content acquisitions based on global trends.
Distribution Decision:
Desperate Housewives, particularly in its number one global market, Russia, stands out in terms of audience demand. As a streaming service or pay-TV network, using Parrot Analytics data-driven insights can help youwith distribution decision,by identifying new markets, such as Ukraine, or potential untapped markets by providing the necessary confidence to pitch the show to local and global distributors and broadcasters.
Subscriber Acquisition and Retention Decision:
Desperate Housewives showed an increase in audience demand in Brazil during the past 30 days, indicating that it could be an excellent acquisition and retention driver for your platform. As a TV network executive, you can use Parrot's demand modeling to learn which titles drive the most subscriptions and to plan content strategies accordingly. Alternatively, content struggling to sustain demand can require a fresh approach, like exclusive day-and-date premieres or interstitial content campaigns.
In conclusion, demand data is a valuable tool that can help entertainment executives make informed decisions about content and strategy. Parrot Analytics' data-driven insights can drive content discovery, track the effectiveness of acquisition tactics and optimize programming to increase engagement and satisfy viewers. The demand data for "Desperate Housewives" in March 2024 in Brazil provides valuable insights into how demand data can help you make informed content, acquisition, distribution and programming decisions and help your platform to sustainably scale audience engagement.
Desperate Housewives's travelability to Brazil in the last 30 days is 27%, which means that the audience demand for Desperate Housewives is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Desperate Housewives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Desperate Housewives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Desperate Housewives, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Desperate Housewives in Brazil. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.