The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is crucial. Demand data offers insightful information to help executives make more informed decisions regarding content, acquisition, distribution, and programming.
The example of "Dexter: New Blood" in Brazil during March 2024 is a good illustration of how demand data can be applied. With 10 times the audience demand of the average show in Brazil over the past 30 days and a demand that is increasing, "Dexter: New Blood" is undoubtedly a series that is worth considering for content acquisition.
Demand data can also be used to assess the value of a TV series. In the case of "Dexter: New Blood," its demand places it at the 98.9th percentile in the crime genre in Brazil, demonstrating the potential value of the show in the Brazilian market.
Furthermore, demand data provides information on trends in audience behavior, such as what titles are most liked by fans of a particular show. In this case, fans of "Dexter: New Blood" also enjoy other titles such as "The Mandalorian", "Loki", and "Better Call Saul".
Demand data also offers insights into the show's global performance across multiple metrics. The Parrot Pulse for "Dexter: New Blood" indicates high worldwide audience demand across different platforms, outstanding longevity, and good momentum and reach, highlighting its potential as a franchise.
Lastly, analyzing the top 10 global markets where "Dexter: New Blood" is most in-demand provides valuable information on potential target markets and the show's performance compared to the average TV show in each of these countries. Executives can use this information to help them make more informed decisions regarding content acquisition, programming, and distribution based on audience demand and the potential value of a title in different markets.
In conclusion, demand data plays a crucial role in helping executives make more informed content decisions. By using demand data analytics, executives can better understand what audiences want, what is working, and what could be tested, leading to better decision-making, more optimal investments, increased audience engagement, and growth in their respective businesses.
Dexter: New Blood's travelability to Brazil in the last 30 days is 90%, which means that the audience demand for Dexter: New Blood is 90% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter: New Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter: New Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter: New Blood, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Dexter: New Blood in Brazil. We provide our partners with essential OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.