The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, having access to Parrot Analytics' demand data would allow you to make informed content decisions, acquisition, distribution, and programming choices. One of the key advantages of demand data is that it can provide insights into a show's true valuation. Take the example of "Dexter" in Brazil in February 2024. With an audience demand of 9.2 times the average show in Brazil over the last 30 days, you have a strong indication that this show is currently in high demand in Brazil, making it a valuable property for your platform or service.
You may also use demand data to determine which TV series will perform better in certain regions or markets. With a deeper understanding of an audience's entertainment preferences, you can optimize the acquisition and distribution of content, thereby increasing audience engagement and viewership. In the case of "Dexter", Parrot Analytics data shows that it is ranked at the 99.0th percentile in the crime genre in Brazil, indicating that it is highly popular among Brazilian viewers. Knowing this may influence your decision to acquire or produce more crime drama titles suitable for Brazilian audiences.
Demand data is also useful in identifying potential growth opportunities for your platform or service. You can examine the trends in audience demand and determine which type of content exhibits opportunity to acquire or produce. For instance, Parrot Analytics data shows that the demand for "Dexter" in Brazil increased by 10.1% in February 2024. That is an opportunity for you to capitalize on with exclusive licensing deals, limited-time promotions, or through direct acquisitions of more crime dramas in Brazil.
Another advantage of demand data is that it helps with subscriber retention and acquisition. By viewing Parrot Analytics' content data, you may determine which titles should you buy to keep your current listeners happy while ensuring that you are expanding your audience by buying titles that are in demand in regions where you are currently underperforming.
Demand data can also increase your visibility regarding franchise opportunities. With access to this data, you can evaluate a show's franchisability, including spin-off potential and more, to further monetize the IP through diverse platforms. Parrot Analytics' data shows that "Dexter" has a strong spin-off potential, providing you with an opportunity to explore this option.
Finally, demand-driven insights help with distributor and network selection. With data on the most popular genres in specific regions and availability provision, you'll be able to identify where to distribute your content to determine the best platforms for your content based on consumer behavior and demand data. Knowing this information in advance would provide you with an idea of how likely the show is to gain broad support in different regions.
In conclusion, there are several benefits to harnessing demand data, particularly when it comes to informing content-related strategies as a TV executive. From choosing the right content to retaining subscribers and expanding into new territories, the insights generated from demand data inform the strategic decision-making process in profound ways.
Dexter's travelability to Brazil in the last 30 days is 60%, which means that the audience demand for Dexter is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 18, 2024, 12:42 p.m. PST using tv demand content analytics from Parrot Analytics for Dexter in Brazil. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.