The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is essential for making informed content decisions. A recent example of how demand data can be used to make content decisions can be seen with the TV series "Dickinson" in Brazil during February 2024.
Using Parrot Analytics' global audience demand data, entertainment executives can determine the popularity of TV series in different markets and make content decisions accordingly. In February 2024, "Dickinson" was 3.0 times more popular than the average TV show in Brazil, with demand increasing by 19.8% during this month. This increase in demand can help executives identify when a show is spiking in popularity and respond to this by increasing promotion, or even considering additional seasons.
In addition to knowing how a show is performing, demand data can also provide valuable insights into the types of content that an audience is interested in. For example, fans of "Dickinson" were also interested in titles such as "Foundation", "For All Mankind", and "The Morning Show (US)". By analyzing this data, entertainment executives can better understand what their audience is looking for in terms of content and use this information to make more informed acquisition decisions.
Another valuable use of demand data is in determining the value of a TV series. Using Parrot Analytics' content valuation system, executives can understand the dollar value contribution of any title in any region. For example, "Dickinson" currently has good demand in Brazil, ranking in the 97.3rd percentile in the romance genre. This information can be used to determine the value of "Dickinson" to a potential buyer or platform in Brazil.
Demand data can also be used to inform programming decisions. By examining trends in audience demand over time, it is possible to determine how well a show is maintaining audience interest. For "Dickinson", the show's longevity score is good, indicating that audience demand has been maintained over time. In addition, executives can use demand data to determine the best release strategy for a show or the best time to premiere a new season.
Finally, demand data can also help with subscriber acquisition and retention. Entertainment executives can use demand data to identify which titles will be the most effective in attracting new subscribers or keeping current ones engaged. This can help platforms and networks better target their marketing efforts and allocate resources more effectively.
Overall, Parrot Analytics' demand data provides entertainment executives with valuable insights into audience demand and content performance in different markets. By utilizing demand data, executives can make more informed content, acquisition, distribution, and programming decisions that are based on audience demand and preferences.
Dickinson's travelability to Brazil in the last 30 days is 52%, which means that the audience demand for Dickinson is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Dickinson travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dickinson), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Dickinson is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dickinson, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:56 p.m. PST using television demand datasets from Parrot Analytics for Dickinson in Brazil. We provide our partners with far-reaching entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.