The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, you can leverage demand data to understand audience preferences and optimize your programming strategy. By examining the demand data for "Duncanville" specifically in Brazil for the month of January 2024, you can gain insights into how demand data can help you assess both the value and popularity of your content.
The first question that Parrot Analytics' demand data can help you answer is how valuable your content is. Content valuation, based on the global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. In the case of "Duncanville," the show has 4.6 times the audience demand of the average show in Brazil over the last 30 days, indicating a high dollar value contribution.
One of the most critical factors to consider when evaluating the popularity of a TV show is its demand relative to its genre and market. According to the demand data provided, "Duncanville" has an exceptionally high demand compared to 97.5% of all comedy titles in Brazil during January 2024. This trend needs to be taken into account when creating comedy programming or acquiring comedy content for the Brazilian market.
Moreover, understanding the long-term popularity of a show is essential. You can examine the longevity of the demand for the specific title in question through Parrot Analytics' demand data. Despite a 33.1% drop in audience demand in Brazil during January 2024, "Duncanville" still has acceptable longevity as measured through the metrics observed over the preceding year.
Another question you may have when evaluating new or existing content is if there are any similar titles currently performing well with your target audience. Using demand data from Parrot Analytics, you can determine which other shows are watched by viewers who enjoy "Duncanville." In this case, "Ghost Hunters International," "Law & Order: Special Victims Unit," and "Ask This Old House" are some of the most popular titles viewed by "Duncanville" fans in Brazil.
It is essential not only to evaluate the demand of a show within its home market but also to investigate its demand in other global markets. This is where the travelability of a show, as explained using Parrot Analytics' Pulse, comes into play. In the case of "Duncanville," the measurements indicate moderate demand across a range of markets, including Brazil and the Netherlands.
Finally, as an entertainment executive, you also need to understand the momentum surrounding a show. The pace of growth, or momentum, is critical in determining if a series or content piece is experiencing a surge in popularity or waning in popularity over a short period. This information, using demand data from Parrot Analytics, can help executives determine when to acquire or develop similar content if they see a significant increase in momentum in a specific genre.
To summarise, assessing the demand for your content is crucial for any programming, acquisition, or distribution strategy. By examining the "Duncanville" demand data in Brazil using Parrot Analytics, you can gain insights into audience preferences, content valuation, franchise potential, retention, acquisition, and competitive benchmarking. Furthermore, Parrot Analytics' demand data can help you make informed programming decisions, optimise your content releases, and evaluate your marketing campaigns.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Duncanville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Duncanville, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 11:09 p.m. PST using television demand data from Parrot Analytics for Duncanville in Brazil. We provide our partners with extensive TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.