The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data analysis of the Mexican animated series "El Chavo Animado" provides valuable insights into audience interest and potential markets. By examining its audience demand over a specified period and analyzing its demand trends, entertainment executives can make informed content, acquisition, distribution, and programming decisions.
Demand data informs content valuation, which is important when determining how much to spend on content. By providing information on how much a show is worth and its ability to drive subscription and mitigate churn, content valuation, using demand data, can assist executives to determine which content will bring the maximum ROI.
With 2.2 times the audience demand of the average show in Brazil, "El Chavo Animado" is displaying good demand. The show has achieved an overall peak rank of #901 in Brazil and moved up 24 spots during January. With 95.3% higher demand than all other family titles in Brazil, the show is performing well in this genre.
Audience demand of "El Chavo Animado" in Brazil increased by 0.8% during January, and demand spiked mid-month. Its worldwide audience demand across all platforms is okay, while its "travelability" metric, which quantifies international demand relative to its home market, is poor. Audience demand for "El Chavo Animado" in Brazil was 34% of the demand in Mexico, its country of origin.
Additionally, the "Parrot Pulse" measurement of "El Chavo Animado's" global performance indicates okay audience demand maintenance over time, momentum, and longevity. However, the franchise potential and reach are poor.
Comparing the performance of "El Chavo Animado" over a year basis with the last 30 days shows that its peak demand increased by 26.7%. However, its popularity has decreased according to its rolling demand averages. Analyzing the top ten global markets for "El Chavo Animado" shows that it outperforms the average TV show in these markets, with Mexico leading in global demand, followed by Ecuador, Peru, Brazil, Venezuela, Colombia, USA, Paraguay, and Argentina.
In conclusion, demand data has significant potential to enable informed content, acquisition, distribution, and programming decisions. Entertainment executives can use this type of data in multiple ways, such as estimating the value of exclusivity, identifying audience clusters and tastes, benchmarking against competitors, and informing pre and post-release marketing strategies. By utilizing demand data, executives can identify potential markets, optimize release strategies and pricing, and most importantly, ensure content creates a positive impact on the business.
El Chavo Animado's travelability to Brazil in the last 30 days is 83%, which means that the audience demand for El Chavo Animado is 83% of the demand in its country of origin, Mexico. Click through to another market to discover how well El Chavo Animado travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal 5‘s El Chavo Animado is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Chavo Animado, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for El Chavo Animado in Brazil. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.