The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data can help in making more informed content, acquisition, distribution, and programming decisions. Recently, "El Payaso Plim Plim: Un Héroe Del Corazón" achieved 15.9 times the audience demand of the average show in Brazil over the last 30 days, with only 2.7% of all TV shows having this level of demand. By analyzing the metadata provided, we can see that the social impact of the show is evident, as it teaches kids important lessons.
Furthermore, demand data can be used to determine the show's content valuation. Parrot Analytics' content valuation system is based on demand data and can help determine how much to spend on content. For example, it can reveal the dollar value contribution of any title, to any platform, in any region. It can also help assess a TV series' ability to drive subscriptions and mitigate churn. Similarly, demand data can power decisions concerning supply & demand, assuring that investments are being channeled to the right types of content.
By examining the Parrot Pulse for "El Payaso Plim Plim: Un Héroe Del Corazón", executives can gain insights into its global performance across six dimensions, which include travelability, longevity, momentum, franchisability, and reach. As per the analysis, the show has outstanding scores in all of them. Another interesting point to note is that the demand for the show in Brazil was 82% of the demand in Argentina, its country of origin. Thus, by using travelability data, executives can get a sense of how much global appeal a title might have in comparison with other titles in the genre.
The analysis also provides Affinity data, which reveals other shows that fans of "El Payaso Plim Plim: Un Héroe Del Corazón" also like. Therefore, with the help of this data, executives can get a sense of which talents and brands to partner with to expand their audience and attract new subscribers to their SVOD service.
Lastly, analysing the top 10 global markets where "El Payaso Plim Plim: Un Héroe Del Corazón" is most in-demand over the last 30 days gives executives an understanding of the show's overseas popularity. The show outperforms the demand of the average TV show (1x) in each of these markets, with outstanding audience demand in Argentina, Mexico, Brazil, United States, Peru, Colombia, Venezuela, Spain, and Russia. This information can be used to make informed decisions about producing or acquiring content that will support global SVOD expansion.
El Payaso Plim Plim: Un Héroe Del Corazón's travelability to Brazil in the last 30 days is 80%, which means that the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón is 80% of the demand in its country of origin, Argentina. Click through to another market to discover how well El Payaso Plim Plim: Un Héroe Del Corazón travels internationally.
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Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Payaso Plim Plim: Un Héroe Del Corazón), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s El Payaso Plim Plim: Un Héroe Del Corazón is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for El Payaso Plim Plim: Un Héroe Del Corazón in Brazil. We provide our partners with valuable television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.