The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is essential to help in making informed decisions about content acquisition and distribution. In this sense, using the example of the Brazilian TV series "Fantástico," we will demonstrate how demand data provided by Parrot Analytics can be used for programming decisions and content valuation.
"Fantástico" is a long-running Brazilian series, which covers a variety of topics relating to journalism, reporting, sports, humor, dramaturgy, documentary, music, and science, and airs on Sunday nights. It has a consistently high demand in Brazil, with an impressive 9.6 times the audience demand of the average show in Brazil over the last 30 days.
Using Parrot Analytics' content valuation system empowers entertainment executives to determine a series' value using demand data. Such data helps to calculate the ROI a specific title will bring to any given platform, estimate the value of a content library to a platform over time, and assess a TV series' ability to drive subscriptions and mitigate churn.
In this specific case, the outstanding demand for "Fantástico" indicates that it is a valuable asset to platforms targeting audiences in Brazil. In addition, analyzing the show's peak rank and the audience's overall interest in sports genres to help determine which genre resonates most with its target audience.
Another way to use "Fantástico" as an example of how demand data can inform strategic content decisions is by examining its performance on different global markets. Parrot Analytics makes it possible to analyze audience demand for a show in individual countries or regions worldwide. For example, "Fantástico" has been ranked first in market demand in Brazil, its home market, which would make it a highly valuable asset for any platform with Brazilian subscribers.
It's noteworthy that while the show's worldwide audience demand across all platforms is okay, its travelability is poor. Travelability quantifies a show's international demand relative to its home market. Still, its longevity, measuring how well audience demand is maintained over time, is outstanding. Moreover, its momentum, meaning the pace of growth, is okay.
Understanding audience demand data is an essential tool to make strategic decisions about the content licensing and distribution. It can help platforms identify new markets for shows, increase subscriber retention, and gauge potential revenue growth. Concerning TV networks, tracking audience demand data of their produced content could aid in measuring their effectiveness in retaining viewers and reducing churn. All this further highlights the importance of audience demand data in the entertainment industry.
This is Fantástico's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fantástico travels internationally.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fantástico), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rede Globo by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Fantástico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fantástico, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 8:54 a.m. PST using demand datasets from Parrot Analytics for Fantástico in Brazil. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.