The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions that lead to increased engagement and retention of subscribers. One of the essential uses of demand data is for content valuation. By leveraging this type of data, you can estimate the value of your content library for your platform, which allows you to determine how much to spend on content. For instance, the Parrot Analytics content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region.
Let us take the example of "Faraway Paladin" in Brazil, where its demand has been increasing recently, with 2.6 times the audience demand of the average TV show; this demand is good, and the show has been moving up in rank in Brazil recently. Also, the show's demand has increased by 71.9% in Brazil during December 2023. This indicates that the title could be worth serious consideration as a strategic acquisition or programming decision for the platform.
The metadata, such as the show's airing dates, episodes, and season profiles, along with the demand data, provide valuable insights into how the content performs over time. For instance, we can see that "Faraway Paladin" has maintained good longevity over time, and the show's momentum, or the pace of growth, is outstanding. These performance metrics indicate a positive outlook for the show's future on the platform.
Furthermore, by examining the top ten global markets where "Faraway Paladin" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This data can help executives decide whether it is worth the investment to distribute and market the show to these regions. For example, we can build out an approach that sees "Faraway Paladin" being offered to audiences in Japan, where it has an outstanding audience demand of 6.5x.
Finally, demand data can be used to inform scalable concept testing and subscriber decision-making processes. For instance, you can use demand data to answer questions like what type of content exhibits an opportunity to acquire or produce, which titles should be bought to keep the audience happy, or which titles should be acquired to grow the audience? By leveraging demand data, executives can make data-driven decisions that lead to improved content performance, audience engagement, and revenue growth.
Faraway Paladin's travelability to Brazil in the last 30 days is 51%, which means that the audience demand for Faraway Paladin is 51% of the demand in its country of origin, Japan. Click through to another market to discover how well Faraway Paladin travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Faraway Paladin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Faraway Paladin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Faraway Paladin, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Faraway Paladin in Brazil. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.