The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data reveals that "FBI" has outstanding audience demand in Brazil and is currently 10.1 times more in-demand than the average show in the country. This information can be useful for content acquisition decisions. When looking at acquiring a new show, content executives can use demand data to evaluate the potential value of different titles, assessing whether they are an ideal fit for their platform. Demand data can help in making informed decisions about allocating investment for content acquisitions, taking into account a global audience's desire for the content. Additionally, content executives can assess the show's success in different genres in Brazil or any other market across the world.
Demand data helps understand audience's reception of the show. One way to gauge audience's reception is by measuring demand. Content executives can use this data to assess its effectiveness and determine the future viability of the show. Examining the show's demand in different countries as well as the increase in demand over time provides insight into audience compatibility and compatibility with different markets.
Parrot Analytics' demand data can further assist in determining the value of a content library to a platform over time. For example, in the case of "FBI," content executives can use demand data to assess its value and aid in determining whether a multiyear renewal is in order. Parrot Analytics content valuation system also reveals the dollar value contribution of any title to any platform in any region, which can be extremely helpful in programming decisions.
Another way demand data could be used is to identify how to improve audience retention and acquisition. Next to forecasting the potential success of a new series, analyzing shows' audience metrics can identify titles that should be acquired considering the target audience. This, in turn, would attract new subscribers and retain existing ones.
Lastly, the demand data can also be used to identify similar shows to "FBI." Parrot Analytics' has an "other shows fans like" feature for most of the TV show library, which identifies the TV shows that share many common viewers with "FBI." This feature can help identify similar shows that have not yet been licensed in Brazil or other parts of the world.
FBI's travelability to Brazil in the last 30 days is 72%, which means that the audience demand for FBI is 72% of the demand in its country of origin, United States. Click through to another market to discover how well FBI travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s FBI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FBI, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for FBI in Brazil. We provide our partners with essential media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.