The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want your content decisions, program acquisition, distribution, and programming to be smart and strategic. To achieve this, you need to rely on accurate data that provides insights into your audience's demand. You can leverage Parrot Analytics' demand data to help you make more informed decisions about your content.
Let's look at the case of the Brazilian show, "Festival Sertanejo," in February 2024, and see how demand data can be used to make content-related decisions. Firstly, we can use demand data to determine the popularity of the show both locally and globally. "Festival Sertanejo" has an audience demand 2.9 times the average show in Brazil for the last 30 days, indicating it is a popular show. The show ranked #733 in Brazil, and the demand for the show has decreased by 32.6% in February in Brazil. We can also extrapolate this data to rank how this show ranks in the reality genre. The show ranks at the 98.5th percentile in the reality genre and has higher demand than 98.5% of all reality titles in Brazil. By tracking how a show's popularity is increasing or decreasing using demand data, entertainment executives can decide whether to renew or recommend a show or not.
Demand data can be used to assess a show's global performance across different dimensions, such as audience demand, longevity, franchisability, and momentum. Based on the Parrot Pulse for "Festival Sertanejo," we know that it has okay audience demand across all platforms, but its travelability, longevity, and franchisability are poor. Its momentum and reach are also poor, indicating that it is not rapidly growing and has not required adjusting content. This type of data provides insight that can help executives decide which shows to distribute globally or which shows can be acquired to ensure more substantial investments.
Demand data can also be used to determine a show's peak demand relative to its average demand over a certain period. For example, "Festival Sertanejo" had a peak demand 6.4 times the average over the course of a year, but it peaked at 4.1 times the average in the last 30 days, which is 36.1% increase indicating an upward trend. Identifying these types of trends can inform executives about how to use the show, what marketing campaigns to focus on and when to acquire future seasons.
Lastly, demand data can be used to see how well a show performs globally across various markets. The top 10 global markets for "Festival Sertanejo" over the last 30 days reveal that the show performs well in all markets, with Brazil being the most popular market. By identifying a show's top-performing markets, entertainment executives can decide which markets to launch the show and how to adjust marketing strategies to maximize the show's global impact.
In conclusion, using Parrot Analytics' demand data, entertainment executives can make more informed and strategic decisions about content acquisition, distribution, programming, etc. This data can be used to assess a show's popularity, track trends, measure global performance, identify peak demand vs. average demand, and identify the top-performing markets. The aforementioned decisions are all linked to content valuation, which is based on the level of demand of specific content. Therefore, these insights are valuable to determine strategic content decisions as they provide a reliable indication of audience's interest in a specific show and its level of competitiveness.
This is Festival Sertanejo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Festival Sertanejo travels internationally.
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Acquire the best shows from partners such as SBT to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Festival Sertanejo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s Festival Sertanejo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Festival Sertanejo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:41 a.m. PST using tv demand metrics from Parrot Analytics for Festival Sertanejo in Brazil. We provide our partners with essential TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.