The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Fire Force" can provide valuable insights when making decisions related to content acquisition, distribution, and programming in Brazil. For instance, this anime series has good demand in Brazil, with 3.4 times the audience demand of the average show in the country over the last 30 days. This indicates that the series could potentially bring more value to a platform than other average shows.
Moreover, the show has a high rank in the comedy genre, putting it at the 96.6th percentile in February in Brazil. This means it has higher demand than 96.6% of all comedy titles in the country. This could make "Fire Force" a great option when looking to target the comedy genre audience.
Another valuable piece of information is that the demand for "Fire Force" has decreased by 4.0% in February. This may indicate a need to re-evaluate the marketing campaign or adjust the release strategy. Also, considering the other shows that fans of "Fire Force" enjoy can provide insights into the type of content that resonates with the target audience.
The demand data for "Fire Force" also reveals that it has a good level of travelability, meaning it could potentially do well in other markets outside of Japan. This is significant if an executive wants to expand the show's reach to other regions.
Furthermore, examining the top 10 global markets where "Fire Force" is most in-demand, we find that it outperforms the demand of the average TV show in each of these markets, particularly in Japan and the United States. This information could potentially inform decisions around global content distribution and acquisition.
Overall, demand data, as provided by Parrot Analytics, can inform strategic decision-making across the entertainment industry. It can help with content valuation, by enabling executives to determine the dollar value contribution of a title, to any platform, in any region. It can also inform scalable concept testing, optimal release strategy, and pricing, and competitive benchmarking. By leveraging Parrot Analytics' demand data, executives can make more informed content-related decisions, ultimately increasing the likelihood of success in the industry.
Fire Force (炎炎ノ消防隊)'s travelability to Brazil in the last 30 days is 42%, which means that the audience demand for Fire Force (炎炎ノ消防隊) is 42% of the demand in its country of origin, Japan. Click through to another market to discover how well Fire Force (炎炎ノ消防隊) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Fire Force (炎炎ノ消防隊) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fire Force (炎炎ノ消防隊), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 2:05 p.m. PST using global demand content analytics from Parrot Analytics for Fire Force (炎炎ノ消防隊) in Brazil. We provide our partners with smart television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.