The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Title valuation is an important aspect that aids the strategic decision-making process of television executives. Using data from Parrot Analytics, it is now possible to measure the popularity of a TV series, quantify its value, and inform content decisions based on actual audience demand.
For instance, let us consider the case of "FLCL," a TV series that aired between 2000 and 2001. The TV series is about Naota, a student living with his abnormal father and grandfather, who meets Haruko, an insane girl with a mission to kill monsters. In December 2023, using Parrot Analytics's data, we gathered the following insights about the TV series:
- This TV series has a demand that is 2.3 times higher than the average show in Brazil over the last 30 days, indicating that the show has a good demand.
- "FLCL" ranks at the 95.1th percentile in the comedy genre, which implies that it has higher demand than 95.1% of all comedy titles in Brazil.
- Another valuable information revealed is the top 10 global markets where "FLCL" is in high demand over the last 30 days, which shows that the United States is "FLCL"'s number one market globally.
- Comparing "FLCL" performance on a 1-year rolling basis to the last 30 days reveals that the show has increased in popularity, peaking at 3.6 times the title average in the last 30 days.
With this data, TV executives can decide whether it is worth pursuing the renewal of "FLCL" for another season, considering its audience demand and how it has evolved in the past year.
Furthermore, the data collected from Parrot Analytics can be used to assess the TV series' travelability metric by examining the show's international demand relative to its home market. This indicates how well a show resonates with audienced in other markets beyond its original home territory, which can aid in making informed acquisition decisions.
Demand data can also inform content strategies for distributors or platforms. Understanding what genres are resonating most with current audiences can help focus on acquiring or creating content that audiences want to watch, which in turn drives subscriber retention and acquisition efforts.
In conclusion, data from Parrot Analytics provides invaluable insights for anyone making critical content-related decisions. From gauging audience reactions, quantifying value, understanding genre trends, and predicting market potential, data-driven, informed decision-making will make all the difference in today's fiercely competitive environment.
FLCL's travelability to Brazil in the last 30 days is 12%, which means that the audience demand for FLCL is 12% of the demand in its country of origin, United States. Click through to another market to discover how well FLCL travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. FLCL), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s FLCL is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FLCL, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:40 a.m. PST using tv demand data from Parrot Analytics for FLCL in Brazil. We provide our partners with valuable media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.