The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the audience demand for a show can provide valuable insights in making more informed content, acquisition, distribution, or programming decisions. Let us use the example of "For My Family (Kardeslerim)" as it had a great demand in Brazil in February 2024 and analyze how demand data can be used to make informed decisions.
Firstly, content valuation: Based on audience demand, you can determine the value of a TV series for a platform in a specific region, and calculate ROI for a specific title. Using Parrot Analytics content valuation system, you can assess the dollar value contribution of any title to any platform in any region. In the case of "For My Family (Kardeslerim)," it had 3.1 times the audience demand of the average show in Brazil over the last 30 days. This indicates good demand and that it is an economically valuable asset for a platform. Its outstanding travelability across six dimensions makes it even more valuable globally.
Secondly, supply and demand: Demand data, as shown in the Parrot Analytics analysis, can help in identifying which type(s) of content exhibit opportunity to acquire or produce.
Thirdly, programming decisions: Demand data can help choose the best release strategy for a show. Understanding demand, the types of content that are popular with specific audiences, and what genres should be focused on to attract new subscribers, can inform decisions around programming.
Fourthly, distribution decisions: Demand data can inform decisions around which platform(s) to target. In the case of "For My Family (Kardeslerim)," it had outstanding demand in Turkey, which could be useful for platforms targeting audiences in Turkey.
Fifthly, content acquisition: Demand data can be used to identify under-monetized titles and new opportunity markets for content distribution. In the case of "For My Family (Kardeslerim)," demand spiked in late February 2024 for Brazil, indicating that there is an increased demand for content like this in this region.
In conclusion, understanding audience demand through demand data provides valuable insights in making informed content, acquisition, distribution, or programming decisions. By analyzing the performance data for a show like "For My Family (Kardeslerim)," executives can make data-driven decisions around content valuation, supply and demand, programming decisions, distribution decisions, and content acquisition.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s For My Family (Kardeslerim) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For My Family (Kardeslerim), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for For My Family (Kardeslerim) in Brazil. We provide our partners with deep television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.