The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive of a TV network, there is a lot that can be learned by examining the demand data for "Full House" in Brazil in February 2024.
Firstly, the show has 2.7 times the audience demand of the average show over the past 30 days in Brazil, which is a good sign. With only 8.6% of all TV shows having this level of demand, "Full House" is performing well in Brazil. It is important to note that the show's demand has decreased lately, compared to its demand of 2.8 times the average over the last 90 days.
Looking at the show's rank, it reached #766 in Brazil and decreased in its rank by 174 spots in February. This could indicate a decrease in popularity or interest in the show among Brazilian audiences. However, the show ranks at the 95.9th percentile in the comedy genre, which is an excellent performance.
Based on Parrot Analytics' "Fans Also Like" feature, other shows that are popular among fans of "Full House" in Brazil are "America's Funniest Home Videos", "Grey's Anatomy", and "Pretty Little Liars: Original Sin", among others. This information can be leveraged to identify potential acquisitions or production ideas that may attract the same audience.
The audience demand for "Full House" in Brazil decreased by 18.6% during February, which is a significant drop. However, demand spiked late in February 2024 in Brazil, indicating a possible resurgence in interest or the release of new episodes.
Examining the top 10 global markets where "Full House" is most in-demand over the last 30 days, the US is the number one market, with outstanding audience demand of 6.9x. The show performs well in India, Pakistan, Australia, Canada, Spain, Israel, Norway, and the United Kingdom - all of these markets have a demand greater than the average TV show. This provides information for distribution decisions; executives can use this data to make informed decisions about where to stream or broadcast their shows geographically.
Finally, executives should take into account the various dimensions that Parrot Analytics measures, such as travelability, momentum, longevity, franchisability, and reach. In the case of "Full House", the show has good travelability and franchisability. The demand in Brazil was 21% of the demand in the United States, which shows its travelability. The momentum of the show is outstanding, and its franchisability has potential for spin-offs or franchises.
Overall, demand data can help executives evaluate their content's performance and make informed decisions regarding content valuation, acquisition, distribution, and programming. The information derived from demand data can provide a comprehensive understanding of audience preferences, fan behavior, and show performance, helping to optimize strategic decision-making and drive revenue growth.
Full House's travelability to Brazil in the last 30 days is 24%, which means that the audience demand for Full House is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Full House travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Full House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Full House, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:35 a.m. PST using television demand analytics from Parrot Analytics for Full House in Brazil. We provide our partners with smart television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.