The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand can guide you in making more informed content decisions. "Gabby's Dollhouse" provides a good example of how demand data can help content acquisition, distribution, and programming.
Firstly, demand data can be used in content valuation. Knowing the value of your content is critical in making informed acquisition decisions. Parrot Analytics' content valuation system provides an economic valuation of any title, detailing its monetary value contribution to any platform, region, and audience. Using the demand data of "Gabby's Dollhouse," its outstanding performance in Brazil and globally reveals it is a valuable asset in any streaming platform.
Secondly, understanding the popularity of a show globally is vital in scaling for content acquisition, production, and distribution. Demand data is instrumental in determining where to produce or acquire content to support global expansion. For example, "Gabby's Dollhouse" outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand. As such, having this knowledge can inform content distributors and production companies on which markets demand more of their content, and consequently, which regions and platforms to target for distribution.
Thirdly, the demand data of "Gabby's Dollhouse" shows that the show's momentum, indicating the pace of growth, is outstanding. In addition, the show has an excellent trait in reaching an audience, indicating that it has a broad appeal and can attract a wide range of viewers. As such, knowing this information can help executives programming content on their streaming services or purchasing programming libraries. The knowledge of such top performers in the comedy genre can influence other programming decisions made through acquiring similar content and expanding their audience reach.
Fourthly, talent agencies can use demand data to identify the best talents and brands to partner with to expand the show's audience or attract an entirely new set of audiences. For instance, Parrot Analytics' demand quantification of taste clusters can reveal influential audience demographics and preferred genres to inform talent agencies on the best partnerships for growth and audience acquisition.
Lastly, content distributors and production companies can use demand data to schedule the best release strategy and pricing for their content. By analyzing the demand spike of "Gabby's Dollhouse" in early March, entertainment executives can learn when best to launch their content and take advantage of limelight capturing the audience's attention better and reducing marketing costs.
In summary, access to demand data is critical for entertainment executives in making informed decisions. Using the example of "Gabby's Dollhouse," executives can use demand data to guide content acquisition, distribution, programming, talent acquisition, and release strategy. By using Parrot Analytics' demand data, executives can create strategies that lead to greater audience acquisition, reduce churn rates, maximize current assets, and focus investment on winning titles.
Gabby's Dollhouse's travelability to Brazil in the last 30 days is 85%, which means that the audience demand for Gabby's Dollhouse is 85% of the demand in its country of origin, United States. Click through to another market to discover how well Gabby's Dollhouse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Gabby's Dollhouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gabby's Dollhouse, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:05 p.m. PST using tv demand data from Parrot Analytics for Gabby's Dollhouse in Brazil. We provide our partners with deep television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.