The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions? Parrot Analytics can help. By utilizing demand data, our content valuation system provides insight into how much a show is worth to a particular platform, its ability to drive subscriptions and mitigate churn, and how it compares to other titles available on the market. Let's explore how demand data can inform strategic decision-making using the example of "GAP" in Brazil during January 2024.
Firstly, we see that "GAP" has 2.8 times the audience demand of the average show in Brazil and that its demand has been increasing recently. This higher than average demand indicates that "GAP" is a valuable strategic asset for an SVOD platform or TV network in Brazil. Furthermore, its peak rank of #576 and its increase in rank by 968 spots during January also signify that it has momentum. If you're looking to acquire or distribute new content in Brazil, "GAP" may be a great option for driving audience engagement.
Additionally, we learn that "GAP" has high demand in the romance genre, indicating that this genre may have a high potential to attract and retain subscribers to a specific platform. Moreover, knowing which other shows that fans of "GAP" enjoy can inform content acquisition and programming decisions, allowing for an increase in content supply or improving the platform's recommendation system.
Looking further into the global performance of "GAP" using Parrot Pulse we see that demand for the show was good globally, particularly in Thailand which is "GAP"'s number one market. This information can help inform decisions about the content's reach and potential licensing opportunities. The show's travelability may have been deemed okay; therefore, testing the show in several international markets could provide an indication of its success and expand the show's audience.
Finally, examining audience demand data provides insights into the performance of the show over time. Although peak demand has decreased, "GAP" still has good demand in Brazil. This decrease could also influence a re-evaluation of the show's worth and value to a particular platform, which highlights the usefulness of demand data in content valuation.
In conclusion, demand data can assist entertainment executives in making informed content, acquisition, and distribution decisions by providing insights into audience demand and metadata. This data can help identify shows that will be appealing to a specific subscriber base or market, guide programming decisions, and inform content valuation. Using such data will not only help to differentiate from the competition but also positively impact a platform's growth and revenue.
GAP (ทฤษฎีสีชมพู)'s travelability to Brazil in the last 30 days is 16%, which means that the audience demand for GAP (ทฤษฎีสีชมพู) is 16% of the demand in its country of origin, Thailand. Click through to another market to discover how well GAP (ทฤษฎีสีชมพู) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 3‘s GAP (ทฤษฎีสีชมพู) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for GAP (ทฤษฎีสีชมพู), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 7:40 a.m. PST using global demand metrics from Parrot Analytics for GAP (ทฤษฎีสีชมพู) in Brazil. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.