The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, you are always looking for ways to make more informed decisions about content valuation, acquisition, distribution, and programming. One valuable tool that can help you achieve this is demand data. By analyzing demand data for shows like "Goblin Slayer," you can gain insight into audience preferences and adjust your strategy accordingly.
For example, looking at the performance of "Goblin Slayer" in Brazil during February 2024, we can see that the show has good demand, with 4.8 times the audience demand of the average show in Brazil over the last 30 days. This puts it in the top 8.6% of all TV shows in terms of demand. It is also noteworthy that demand for the show has been increasing recently, indicating that it may be a good investment for the future.
By examining the peak rank and percentile ranking of "Goblin Slayer" in Brazil, you can also gain insight into the show's popularity within its genre. In this case, the show ranks at the 95.9th percentile in the animation genre, indicating that it has higher demand than 95.9% of all animation titles in Brazil. This is valuable information when deciding whether to invest in a particular genre or to prioritize certain titles over others.
Additionally, the Parrot Pulse measure of the show's global performance across six dimensions provides insight into its international potential. A high travelability score, for example, indicates that the show has good potential for success in international markets. The longevity and momentum scores provide insight into whether the show is likely to maintain audience demand over time and grow in popularity. Finally, the reach and franchisability scores provide insight into its potential to attract new subscribers and expand into spin-off or franchise content.
By examining the top 10 global markets where "Goblin Slayer" is most in-demand, you can also get a sense of its performance on a global level. Understanding which markets have the highest demand for the show can help you tailor your distribution and marketing strategies to target these regions more specifically.
In conclusion, demand data can be used to make more informed decisions surrounding content valuation, acquisition, distribution, and programming. By analyzing the performance of shows like "Goblin Slayer," entertainment executives can gain insight into audience preferences and use this information to create a successful strategy for their platform or network.
Goblin Slayer (ゴブリンスレイヤー)'s travelability to Brazil in the last 30 days is 42%, which means that the audience demand for Goblin Slayer (ゴブリンスレイヤー) is 42% of the demand in its country of origin, Japan. Click through to another market to discover how well Goblin Slayer (ゴブリンスレイヤー) travels internationally.
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Acquire the best shows from partners such as AT-X to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Goblin Slayer (ゴブリンスレイヤー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AT-X by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Goblin Slayer (ゴブリンスレイヤー), including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Goblin Slayer (ゴブリンスレイヤー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goblin Slayer (ゴブリンスレイヤー), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 8:27 a.m. PST using television demand analytics from Parrot Analytics for Goblin Slayer (ゴブリンスレイヤー) in Brazil. We provide our partners with deep TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.